Redesigned display showcases new retail environment and consumer strategy, company says.
RANCHO CUCAMONGA, Calif. — Falken Tire is heading to the 2014 SEMA Show with an all-new exhibit and consumer retail strategy. Already a leading brand among competition-minded consumers thanks to its deep motorsports roots, Falken is now focusing its sights on introducing all value-minded car and truck tire buyers to its product line, the company says.
To highlight its expanded tire portfolio as well as an entirely new collection of dealer tools and retail elements, Falken will sport a brand-new look for the 130,000+ automotive industry professionals expected at the Nov. 4-7 SEMA Show in Las Vegas. Falken will unveil a new showroom-style exhibit at the Las Vegas Convention Center and attendees are invited to be the first to see it (Booth No. 41013 South Hall).
The 4,000-square-foot exhibit will showcase new graphic elements, spanning dealership point of purchase materials to other retail collateral.
“Falken has successfully made a name for itself with enthusiasts and now is focusing on bringing its race-proven technology and quality tire messages to a wider market,” said Rick Brennan, Executive Director of Marketing at Falken Tire Corp. “Our goal is to be the go-to brand for value-focused tire buyers who don’t want to sacrifice performance for price. At the SEMA Show we’ll be showing our more than 6,000 dealers the tools we’ve developed to support exciting growth opportunities in their local markets.”
SEMA attendees will also get a look at the company’s latest tire choices, including installations on three special show vehicles:
•2015 VW Tiguan R-Line, fitted with the Falken ZIEX ZE950, Falken’s advanced all-season tire.
•GenRight Off Road’s 4400 Class Ultra4 Vehicle, fitted with the Falken WILDPEAK M/T tires used by several leading Ultra4/King of the Hammers Race entries.
•2015 BMW M3, built by IND Distribution, fitted with the Falken AZENIS FK453 UHP, Falken’s flagship ultra-high performance tire.