Prior to joining Federal-Mogul, Soave, 42, was most recently an executive with Chrysler, serving as vice president and CEO for the FIAT brand in North America.
“Laura brings extensive automotive and marketing experience to our team, especially in the areas of data analytics and brand management,” said Daniel Ninivaggi, CEO, Federal-Mogul Motorparts and Co-CEO, Federal-Mogul Holdings Corp. “She will oversee global brand management and be directly responsible for all marketing initiatives and campaigns in the North American market. Additionally, she will be responsible and oversee all activities for the Motorparts’ Communications function, including internal and external communications.”
Prior to joining Federal-Mogul, Soave, 42, was most recently an executive with Chrysler, serving as Vice President and CEO for the FIAT brand in North America. Before that, she was General Manager of Experiential Marketing for Volkswagen Group of America and Brand DNA Manager for Ford Motor Company. She earned a bachelor’s degree in marketing from Walsh College in Troy, Mich., and a master’s degree in business administration from the University of Detroit in Detroit, Mich. Soave is on the advisory board of the Detroit Creative Corridor (DC3) and also a member of the Walsh College Alumni Committee and Automotive Women’s Alliance Foundation.