Federated Extends Sponsorship of NASCAR Sprint Cup Series Race At Richmond International Raceway

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Federated Extends Sponsorship of NASCAR Sprint Cup Series Race At Richmond International Raceway

In addition to its contract extension, Federated Auto Parts, which hosts nearly 2,000 guests in hospitality and suites on race weekends at RIR, remains the Official Auto Parts Supplier of Richmond International Raceway.

Counterman Staff
By Counterman Staff
Published:

STAUNTON, Va. — The NASCAR Sprint Cup Federated Auto Parts 400 will continue for several more years as Federated has extended its sponsorship agreement with Richmond International Raceway (RIR).

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(front row, L to R): Willie B., Two Guys Garage; Rusty Bishop; Sam Bass; Frank Stoddard, team owner, FAS Lane Racing; Kenny Schrader; Dennis Bickmeier, president, RIR; Kevin Byrd, Two Guys Garage.“All of us at Federated Auto Parts are proud to extend our relationship with Richmond International Raceway and its premier spot on the NASCAR Sprint Cup Series schedule,” said Rusty Bishop, CEO of Federated Auto Parts. “Our members and their customers love the fun-filled activities and hospitality at RIR, providing our partners with lasting memories. We had another great race weekend and look forward to many more to come.”

In addition to its contract extension, Federated Auto Parts, which hosts nearly 2,000 guests in hospitality and suites on race weekends at RIR, remains the Official Auto Parts Supplier of Richmond International Raceway.

“I can’t tell you how excited the Richmond International Raceway team is to share in this announcement,” said RIR President Dennis Bickmeier. “We added Federated Auto Parts to a growing list of Virginia-based companies last year, and knowing they’ll be part of our family solidifies our partnership for years to come.”

In Saturday’s “Last Race Before the Chase,” Carl Edwards captured the Federated 400 at RIR with Kurt Busch, Joey Logano, Martin Truex Jr. and Dale Earnhardt Jr., all securing spots for the “Chase” which starts on Sept. 15 at the Chicagoland Speedway.

For more information on Federated, visit www.federatedautoparts.com.

 

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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