Filtration Hits The Road As FRAM Debuts Mobile Education Unit

Filtration Hits The Road As FRAM Debuts Mobile Education Unit

FRAM launches summer-long tour with new mobile unit designed to engage, educate and train consumers about filtration.

LAKE FOREST, Ill. — FRAM Filtration today announced the schedule of events for a 2013 cross-country tour that will feature a new mobile education unit equipped with interactive displays around oil and air filtration and FRAM’s products. The traveling unit, developed by FRAM and Prestone, will visit popular automotive enthusiast events, training centers and retail locations across the country.
 
“Our goal is to cultivate meaningful relationships with those who invest time and consideration into the maintenance and performance of vehicles,” said Josh Gordon, marketing director for FRAM Filtration. “We anticipate using the FRAM mobile unit as a tool to bring filtration education and information about FRAM’s quality products to our retail customers, commercial garages and shop owners, technicians and car enthusiasts everywhere.”
 
The FRAM mobile education unit includes a sprinter van equipped with video screens for easily accessible on-site trainings and a 24-foot branded trailer that houses FRAM’s product and filtration displays. FRAM’s air filter display uses a hands-on model to illustrate how an air filter helps eliminate dirt and dust particles from a vehicle’s air flow, and the FRAM oil filter display uses fiber optics to trace the path of oil through an engine and filter. Each display also features examples of FRAM’s oil and air filter products.
 
The FRAM mobile education unit will travel to retail locations across the country for customer events. FRAM will also bring the mobile education unit to popular automotive events throughout the summer including the Car Craft Summer Nationals, Woodward Dream Cruise, NOPI Nationals and O’Reilly Street Machine Nationals.
 
“We want to bring filtration discussion to the frontlines,” said Gordon.
 
2013 appearances include the following:
•June 14 – Walmart Event, Store 2310 – Knoxville, Tenn.
•June 15 – Walmart Event, Store 2065 – Knoxville, Tenn.
•June 16 – Walmart Event, Store 1319 – Knoxville, Tenn.
•June 21 – Walmart Event, Store 571 – Georgetown, Ky.
•June 22 – Walmart Event, Store 1210 – Nicholasville, Ky.
•June 23 – Walmart Event, Store 2060 – Lexington, Ky.
•July 19-22 – Car Craft Summer Nationals – Minneapolis, Minn.
•Aug. 17 – Woodward Dream Cruise – Detroit, Mich.
•Sept. 21-22 – NOPI Nationals – Atlanta, Ga.
•Sept. 28-29 – O’Reilly Auto Parts Street Machine Nationals – Springfield, Mo.
 
For regular updates on FRAM mobile education unit summer tour appearances, fans should visit FRAM on Facebook at facebook.com/framfiltration or follow FRAM on Twitter at @FRAM_Filters.

You May Also Like

Auto Care Association Leaders Visit Northwood University

Auto Care President and CEO Bill Hanvey was the guest lecturer for several Northwood automotive aftermarket courses at its Midland campus.

Bill Hanvey Auto Care Northwood

Photo caption: Bill Hanvey, president and CEO, Auto Care Association (pictured on the right), teaches an automotive aftermarket course during a recent visit to Northwood University in Midland, Michigan.

Leaders from the Auto Care Association recently visited Northwood University to meet with students enrolled in automotive aftermarket courses.

MEMA Aftermarket Suppliers Achieves UAF Gold Lifetime Trustee Status

The designation goes to “outstanding donors who significantly support the UAF’s mission.”

MEMA UAF Gold Lifetime Trustee
ASE Ed. Foundation, Auto Dealer Associations Tackle Tech Shortage

Three student competitions are currently scheduled for 2024, with more being planned.

ASE Education Foundation Auto Dealers
Northwood U Announces 2024 Class of 20 Under 40 Honorees

The program recognizes NU alumni who are ambitious professionals doing great things in their careers, organizations or communities.

Northwood University 20 Under 40
Two NexaMotion Units Expand Product Offerings, Open New Locations

Transtar Industries and C&M Auto Parts are expanding.

NexaMotion Expanding

Other Posts

GPC Reports 2023 Results, Announces Global Restructuring Program

The restructuring includes a voluntary retirement offer in the United States.

Kalitta Motorsports, Dayco Announce Partnership, Distributor Agreement

Dayco will have branding on J.R. Todd’s DHL GR Supra funny car, and Kalitta is the exclusive at-track distributor of Dayco 11-mm racing blower belts for nitro engines.

Dayco Kalitta
AutoPartSource/Momentum USA Receives O’Reilly’s Sales & Service Award

This is the second year in a row that O’Reilly has honored AutoPartSource/Momentum USA with the award.

Momentum USA OReilly