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First Brands Opens 2023 Racing-Sponsorship Application

Competitors in stock car, kart, dirt track, drag racing, motocross and other circuits can apply now through Dec. 15.

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First Brands Group has announced the opening of its sponsorship application for the 2023 season.

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Competitors in stock car, kart, dirt track, drag racing, motocross and other circuits can apply now through Dec. 15.

StopTech, Autolite, Raybestos and FRAM will provide support to teams that are selected for racing sponsorships. Selected teams will represent these automotive parts brands in hundreds of events across the United States.

“Our racing program is back for 2023, and with the support of four of our industry-leading brands, this is shaping up to be our biggest year yet,” said Carl Weber, senior marketing director, First Brands Group. “We’re confident that our support and high-performance brakes, filters and spark plugs will give our sponsored teams a boost as they race towards a victory.”

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In 2022, StopTech, Autolite, Raybestos and FRAM sponsored more than 50 race teams competing in stock car, kart, dirt track, drag racing and motocross circuits. The 2023 sponsorship program will offer more co-sponsorship opportunities to give selected race teams support from multiple brands.

If you think you have what it takes to make it to First Brands’ sponsorship winner circle, apply at fbgsponsorships.com.  

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