First Brands Opens 2023 Spring, Summer Racing Sponsorship Application

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Counterman Magazine
Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
Marketing

First Brands Opens 2023 Racing-Sponsorship Application

Competitors in stock car, kart, dirt track, drag racing, motocross and other circuits can apply now through Dec. 15.

Counterman Staff
By Counterman Staff

First Brands Group has announced the opening of its sponsorship application for the 2023 season.

Related Articles

Competitors in stock car, kart, dirt track, drag racing, motocross and other circuits can apply now through Dec. 15.

StopTech, Autolite, Raybestos and FRAM will provide support to teams that are selected for racing sponsorships. Selected teams will represent these automotive parts brands in hundreds of events across the United States.

“Our racing program is back for 2023, and with the support of four of our industry-leading brands, this is shaping up to be our biggest year yet,” said Carl Weber, senior marketing director, First Brands Group. “We’re confident that our support and high-performance brakes, filters and spark plugs will give our sponsored teams a boost as they race towards a victory.”

In 2022, StopTech, Autolite, Raybestos and FRAM sponsored more than 50 race teams competing in stock car, kart, dirt track, drag racing and motocross circuits. The 2023 sponsorship program will offer more co-sponsorship opportunities to give selected race teams support from multiple brands.

If you think you have what it takes to make it to First Brands’ sponsorship winner circle, apply at fbgsponsorships.com.  

You May Also Like

Marketing

Marco Andretti, FRAM Take SRX Crown

FRAM was a partner sponsor of the SRX series for the second consecutive season.

Counterman Staff
By Counterman Staff

FRAM congratultes Marco Andretti, whose dramatic finish Saturday in the Camping World Superstar Racing Experience (SRX) Series finale at Sharon Speedway propelled him to his first SRX Championship.

FRAM was a partner sponsor of the SRX series for the second consecutive season.

“FRAM is absolutely thrilled to celebrate this historic season with Marco and the No. 98 FRAM car,” said Patrick Reyes, marketing manager for FRAM. “Seeing the FRAM car in victory lane with the trophy is the perfect ending to another adrenaline-fueled season. We’re proud to have partnered with SRX Racing, and we wish Marco a speedy recovery as he celebrates this well-deserved, hard-fought championship season.”

Read Full Article

More Marketing Posts
ContiTech Premium Air Springs Transition To Continental Brand

The only firsthand change customers will see is the transition of labeling on products and informative materials.

By Counterman Staff
Advance Auto Parts Introduces DIY Superfan ‘Ed Vance’

Vance represents the voice of an emerging segment of automobile enthusiasts.

By Counterman Staff
Advance Invites Motorists To Share ‘Drive Of Your Life’

Advance Auto Parts is celebrating 90 years of helping motorists advance on the road.

By Counterman Staff
Federated Car Care To Sponsor SRX Series Race On July 16

The race in Pevely, Missouri, will be televised nationally on CBS-TV.

By Counterman Staff

Other Posts

First Brands Announces Awards For 2022 Race Teams

The awards are for sponsored drivers and teams across multiple racing series.

By Counterman Staff
Protecting Your Vehicle in the Winter

Depending on where you live, autumn is an idyllic time of year with bright colors and mild temperatures. If there is one downside though, it means that winter is on its way, which means frigid temperatures, snow, ice and difficult road conditions. The lifespans of cars and trucks are increasing all the time, so protecting

By FRAM
First Brands’ Angela Golden On ‘Women At The Wheel’

Golden’s father was a technician. “I grew up around shops,” she says. “I was always around cars and racing.”

By Counterman Staff
Fill Your Customers in About Total Vehicle Filtration

If you’ve ever wondered what one of the biggest threats to a vehicle’s engine is, the answer is microscopic particles. If these tiny specs of dirt and dust aren’t filtered properly, they will quickly accumulate inside the engine, which can cause significant damage to many parts. Worse yet, this can lead to complete engine failure.

By FRAM