Ford Lights up the Night with Psychology Guiding the Way

Ford Lights up the Night with Psychology Guiding the Way

DEARBORN, Mich.–(BUSINESS WIRE)–In the niche world of automotive lighting design, decisions are judiciously made with the knowledge that each can impact human psychology. Consider this all-too-familiar scenario: At the end of a long workday, there is still a traffic-clogged roadway to contend with on the drive home. Fellow commuters are stuck too, growing impatient, irritable, and often distracted. As the minutes tick away, the sky grows darker. By the time the car pulls into the garage, the


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