Ford Lights up the Night with Psychology Guiding the Way

Ford Lights up the Night with Psychology Guiding the Way

DEARBORN, Mich.–(BUSINESS WIRE)–In the niche world of automotive lighting design, decisions are judiciously made with the knowledge that each can impact human psychology. Consider this all-too-familiar scenario: At the end of a long workday, there is still a traffic-clogged roadway to contend with on the drive home. Fellow commuters are stuck too, growing impatient, irritable, and often distracted. As the minutes tick away, the sky grows darker. By the time the car pulls into the garage, the


You May Also Like

MAHLE Aftermarket Launches ‘Powered by MAHLE’ Giveaway  

The social media-driven promotion offers participants the chance to win a brand-new Chevy LS engine.

On May 1, MAHLE Aftermarket officially launched its first-ever “Powered by MAHLE” engine giveaway sweepstakes.

The social media-driven promotion offers participants the chance to win a brand-new Chevy LS engine.

The sweepstakes will be conducted through the MAHLE USA Facebook and Instagram social media pages. 

GM Celebrates Automotive Technicians on Skilled Trades Day

The “Bring Us Your Talent” campaign features career stories from automotive technicians and students.

NAPA Auto Parts Parent GPC Reports Record Q1 Sales

Global sales for the Automotive Parts Group were $3.5 billion, up 7% over first-quarter 2022.

Dana, TruckPro Receive MEMA Channel Excellence Award

The companies worked together in the development of the Dana EZ-ID Tool for Spicer ReadyShaft.

Toyota on Path to Achieve 100% Renewable Energy

Toyota Motor North America is participating in DTE Energy’s MIGreenPower program.

Other Posts

BCA Bearings Announces 2023 ‘Summer Cruisin” Promotion

BCA’s WD customers can earn BCA-branded, premium merchandise with orders of BCA wheel-hub assemblies, bearings and seals.

UofA Accepting Registration for Online Summer Courses

The continuing-education units can be used toward AAP, ACP and MAAP designations.

Penzoil Celebrates the Next Mile With New Marketing Campaign

“Long May We Drive” celebrates the thrill of driving and carving your own path on the open road.  

Software-Defined Vehicles in Focus at Vision Conference

Experts from Boston Consulting Group will discuss their study on who will own the connectivity profit pools.