FRAM Adds To Lineup Of Engine And Cabin Air Filters

FRAM announced that it has added a total of 21 new SKUs to its filtration product lines in the United States and Canada.

FRAM, a brand in the First Brands Group portfolio, has added:

11 SKUs in the FRAM Extra Guardline of engine air filters
Six SKUs in the FRAM Fresh Breezeline of cabin air filters
Two SKUs in the FRAM Tough Guard and FRAM Ultra Synthetic lines of oil filters

All of the new SKUs are available for purchase as of Jan. 22 and are housed in boxes with FRAM graphic packaging.

The new SKUs grow FRAM’s overall coverage by 4.7 million vehicles, with 2.7 million added to the FRAM Extra Guard engine-air-filter offering and 2 million to the FRAM Fresh Breeze cabin-air-filter family.

The expanded offering increases late-model coverage for Honda, Toyota and Lexus cars and SUVs; European imports including BMW, Audi and Volkswagen; and select domestic vehicle makes, Jeep and Chrysler.

Additionally, the continued growth of the Tough Guard and Ultra Synthetic premium product offerings goes hand-in-hand with the increase in demand by drivers for synthetic oil changes, according to the company.

“As one of the world’s leading providers of filtration products, we feel any vehicle can benefit from being outfitted with FRAM filters, particularly our premium flagship products, which set the standard in reliable and effective performance across a wide range of American, Japanese and European vehicle makes and models,” said Jeff Dent, product director for FRAM.

FRAM Extra Guard engine air filters have been designed to keep damaging airborne particles from entering the engine and causing increased wear and damage. Side-by-side tests against standard retail brands show that FRAM Extra Guard engine air filters provide two times the protection in typical operating conditions, according to the company.

The FRAM Fresh Breeze cabin air filter is the only cabin air filter currently available that embeds Arm & Hammer baking soda into the filter media, which allows it to prevent odors from entering the vehicle while filtering out up to 98% of road dust, pollen particles, allergens and other contaminants, according to FRAM.

To learn more about FRAM, visit fram.com.