AUSTIN, Texas — FRAM announced plans for fans attending X Games Austin, on June 4-7, 2015. During the days of the competition at Circuit of The Americas (COTA), FRAM will host autograph signings with Team FRAM athletes, and UFC fighters, Johny “Bigg Rigg” Hendricks and Donald “Cowboy” Cerrone, in addition to X Games competitors Lance Coury, Sheldon Creed, Mitchell DeJong, Brandon Dosch, Colton Haaker, Jarryd McNeil, and Cam Sinclair. Fans will have the chance to compete to win daily prizes in head-to-head digital games and emcee-led promotions at the FRAM sponsor tent.
FRAM’s consumer activation is near the Grand Plaza Entrance at COTA in the Galleria. X Games fans can expect a full weekend: more than 200 athletes competing for X Games medals and prize money in BMX, Moto X, Truck X, Skateboard, Rally and – new this year – Skateboard/BMX Big Air Doubles, Harley-Davidson Flat Track racing and Moto X QuarterPipe. X Games Austin will also include entertainment and music from world-renowned artists including Grammy-nominated hip-hop superstar Nicki Minaj and legendary rock band Metallica.
“We’re excited about the opportunities we’re bringing to fans in our second year at X Games Austin,” said Rich Fleming, vice president of sales and marketing for FRAM Filtration. “Just like our FRAM filters get a job done right, we’ve set a great lineup of athlete appearances and contests, so all those in attendance can do X Games right.”
In addition to athlete autograph signings and daily touch-screen gaming contests, FRAM will customize a photo backdrop for fans to easily snap and upload their X Games Austin photos to social media. Each time a user uploads a photo from the FRAM booth using the hashtag #doitright, they will have the opportunity to spin a wheel to win prizes from FRAM including Team FRAM athlete-autographed memorabilia, sunglasses, Apple gift cards, fuel gift cards and more.
The FRAM experience at X Games Austin will also feature entertaining DIY automotive tips, information about the importance and ease of regular filter maintenance and #doitright videos featuring Team FRAM athletes Hendricks and Cerrone and Joe Gibbs Racing Motocross riders Justin Barcia and Weston Peick.
FRAM X Games Austin Athlete Autograph Signings
Friday, June 5, at 2 p.m. – Johny “Bigg Rigg” Hendricks. A former welterweight champion, Hendricks is the number one welterweight contender following his March win against Matt Brown at UFC 185.
Saturday, June 6, at 2 p.m. – Donald “Cowboy” Cerrone. Cerrone heads to Austin on the heels of his eighth consecutive lightweight victory. The TKO win at UFC 187 places Cerrone in the running for a lightweight title shot against Rafael dos Anjos.
X Games Austin competitors Lance Coury, Sheldon Creed, Mitchell DeJong, Brandon Dosch, Colton Haaker, Jarryd McNeil and Cam Sinclair will also be signing during the weekend. Exact appearance times are subject to change; check the FRAM Facebook page for latest updates.
Lance Coury won Moto X Speed & Style gold at his first X Games, Foz do Iguacu 2013. Speed & Style awards the rider who has it all, from speed around the track to technical, stylish tricks in the air.
Sheldon Creed earned silver at the inaugural Off-Road Truck Racing competition at X Games Austin in 2014. At age 16, he was the youngest driver to medal at X Games. Creed went on to be the youngest driver to win the Pro Lite class of the Lucas Oil Off Road Series in 2014.
16-year-old Mitchell DeJong made history as the youngest RallyCross driver to start, compete and medal last year, taking home the silver at the 2013 X Games Los Angeles. He won gold in RallyCross Lites at X Games Austin 2014.
BMX dirt rider Brandon Dosch won silver in BMX Dirt at the 2013 X Games Foz do Iguacu. He will compete in the BMX Dirt at X Games Austin.
Colton Haaker is the point leader in the 2015 AMA EnduroCross series, an obstacle-ridden motorcycle competition combining supercross, trials and enduro racing. Haaker won the silver medal in EnduroCross at X Games Barcelona in 2013.
Australian freestyle motocross rider Jarryd McNeil is a four-time X Games medalist in Moto X Best Whip and Moto X Speed & Style. McNeil most recently won bronze in Speed & Style at X Games Austin 2014.
Cam Sinclair is the first to land double backflips in a freestyle motocross run. Shortly after a major injury, his double backflip won him his first X Games gold in Moto X Best Trick at X Games Los Angeles 2010.
For more on FRAM at X Games Austin, like the FRAM Filtration Facebook page at facebook.com/framfiltration and follow FRAM on Twitter, Instagram and Snapchat: @FRAM_Filters.
