LAKE FOREST, Ill. FRAM Filtration has recently begun distribution of FRAM Ultra at Advance Auto Parts, a leading retailer of automotive aftermarket parts, accessories, batteries, and maintenance items.
The premium, 15,000-mile filter, is designed specifically for today’s longer oil-change intervals and synthetic oils, FRAM says.
“Our partnership with Advance Auto Parts has been incredibly successful in the past, not only in the way of sales, but also strengthening FRAM’s brand recognition,” said Josh Gordon, marketing director for FRAM Filtration. “We’re looking forward to providing new ways for Advance Auto Parts to connect with consumers who are in the market for a premium filter that matches the changing needs of their cars the way our Ultra product does.”
The ultimate in oil filter technology, FRAM Ultra features a dual layer of synthetic filtering media, designed to deliver up to 15,000 miles of engine protection. As with all FRAM products, the new premium-positioned filter underwent rigorous testing.
“We are excited that Advance has chosen to offer consumers a premium filter. FRAM Ultra has been engineered for vehicles that have extended drain intervals and is compatible with any type of motor oil, especially synthetic motor oil,” said Steve Worley, national account manager for FRAM.
For more information on FRAM Filtration and FRAM brand filter products, visit FRAM.com.