FRAM Filtration And Brian Deegan Launch X Games Austin Sweepstakes

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FRAM Filtration And Brian Deegan Launch X Games Austin Sweepstakes

One lucky fan will hang with Brian Deegan at the inaugural X Games Austin.

Counterman Staff
By Counterman Staff
Published:

LAKE FOREST, Ill. – FRAM and action motorsports legend Brian Deegan have partnered to host a sweepstakes for freestyle motocross, rally cross, automotive and action sports fans in advance of the X Games taking place June 5-8 in Austin, Texas.

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By registering at www.framsweepstakes.com fans can enter a drawing for one grand prize package, including travel and accommodations for the winner and one guest to Austin, where they will receive VIP X Games Austin experience passes for June 5-8, and the opportunity to meet Brian Deegan, the 14-time X Games medalist who has competed in the X Games since 1999. Deegan also has been invited to compete in the Moto X Step Up and the Ford RallyCar SuperCar competitions at Circuit of The Americas this June.

“We’re excited to bring our fans this once-in-a-lifetime opportunity to hang out up-close-and-personal with FRAM’s brand ambassador, Brian Deegan, at the inaugural X Games Austin this summer,” said Josh Gordon, marketing director for FRAM. “Our DIY customers know our filters are all about getting the job done right, and I think fans everywhere would agree that Brian Deegan lives by that same mantra in terms of his dedication to competition and giving back.”
 
Entries will be accepted now through April 30. Residents of the United States and Canada are eligible to enter. In addition to attending X Games Austin, the winner will hang out with Brian Deegan and receive a complimentary prize package. Round-trip airfare for the winner and one guest, a $450 travel stipend and three-night hotel accommodations also are provided in the prize package.
 
More details about FRAM and Brian Deegan’s plans for X Games Austin will be announced in the coming weeks. For more information or to enter this contest, visit www.framsweepstakes.com and follow FRAM Filtration on Facebook at Facebook.com/FRAMFiltration and Twitter @FRAM_Filters. All information on X Games Austin can be found at www.xgamesaustin.com .
 
 

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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