FRAM® Provides Next-Level Engine Protection for the Summer

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Counterman Magazine
Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
Sponsored Content

FRAM® Provides Next-Level Engine Protection for the Summer

FRAM
By FRAM

Sponsored by FRAM

For many people, road trips are an enjoyable summertime tradition. Whether you’re taking the family out
on vacation, traveling for sporting events, or just hitting the road for some mind-clearing relaxation,
summer usually means miles.

Since 1934, Pros and DIYers everywhere have relied on FRAM® to get the most complete engine
protection. When it comes to making sure your vehicle is prepared for the rigors of the road, your
engine’s air and oil filters are key components to keep an eye on.

Keeping Your Engine Air Clean

A vehicle’s engine air intake is the most common and vulnerable location for contaminants to enter an
engine. During the summer, particles like road dust, dirt, sand and other airborne particulates are in
abundance. This means your engine air filter is the first line of defense for your internal engine parts and a vital part of standard vehicle maintenance. More than that, following recommended air filter change
intervals can improve horsepower, acceleration, allow proper airflow and help overall vehicle
performance.

For advanced performance all year, and especially on those long summer rides, FRAM Ultra Premium air
filters give your engine the superior protection it needs. Ultra Premium air filters trap particles at 99%
efficiency, defend engines for up to 40,000 miles and are available at your local Walmart stores.

Advanced Oil Filtration

Complete engine protection includes more than just selecting the right air filter, however. For the ultimate
efficiency and protection package, don’t forget a quality oil filter.

FRAM Ultra Synthetic® is a premium, made in the USA, high-flow oil filter with an innovative,
second-generation design. Optimized for use with synthetic oil, Ultra Synthetic® filters deliver maximum
performance for both new and older engines for up to 20,000 miles.

This filter uses screenless technology for enhanced structure and filtering support and a 2-ply media
material with higher flow efficiency. Ultra Synthetic® filters are the top choice from FRAM® and will
provide your engine with the long-lasting protection it needs for any road you travel.

FRAM® has a legacy that goes back decades delivering leading technology and innovations. FRAM®
delivers a full set of filtration products to keep contaminants under control in critical spaces. If you’re
already protecting engines with quality engine oil filters, make sure you can optimize your vehicle’s
dependability with next-level, high-performing engine air filtration. Explore the full offering of trusted
FRAM® filters at fram.com.

Sponsored by FRAM®.

You May Also Like

Sponsored Content

A Closer Look: Standard® Gasoline Direct Injection (GDI)

Gasoline direct injection (GDI) is used on most new vehicles and requires a different approach to diagnosis and service. GDI technology has been an integral part of helping to improve fuel economy while reducing emissions, and can be found on more than half of the U.S. fleet. In fact, the use of GDI engines has

Standard Motor Products
By Standard Motor Products

Gasoline direct injection (GDI) is used on most new vehicles and requires a different approach to diagnosis and service. GDI technology has been an integral part of helping to improve fuel economy while reducing emissions, and can be found on more than half of the U.S. fleet. In fact, the use of GDI engines has grown by over 600% since 2010. While GDI systems have been largely useful, these systems encounter specific failures and require an understanding of how they work and how to test them when they set a code.

Read Full Article

More Sponsored Content Posts
Overcoming Supply Chain Issues in Today’s World

Many legislative and environmental mandates have affected the collision repair industry over the last decade. To comply with such mandates, vehicle manufacturers continue to design vehicles with increasingly advanced electronics, ranging from Advanced Driver Assistance Systems that increase safety, helping people with everything from parking to driving, to the recent push for electric vehicles. They’ve

By U-POL
Two Lubegards Are Better Than One

Lubegard Synthetic ATF Protectant and Instant Shudder Fixx work better, faster and longer together to stop torque-converter clutch shudder (TCC shudder). Both products are effective on their own, but when used together they not only provide a long-term solution for TCC shudder but also offer complete protection for transmissions. Since the 1980s, lockup torque convertors

By Lubegard
High Oil Consumption?

A common question an OEM oil supplier like ENEOS sees is how to tell when oil consumption becomes excessive? Since a few factors could be involved, here are some of the potential implications. How much is too much?First, because of wear, vehicles are more likely to consume engine oil as they age. Common culprits that

By ENEOS
The Value of Replacing the Water Pump and Timing Belt Simultaneously

Water pumps have long been considered the heart of a vehicle’s cooling system. Although its sole function – pumping coolant from the radiator through the engine – seems simple, it’s a crucial process to keep engines running at optimal temperatures. Unfortunately, some drivers can overlook this – along with proper care for the part. On

By Carter

Other Posts

First Brands Announces Awards For 2022 Race Teams

The awards are for sponsored drivers and teams across multiple racing series.

By Counterman Staff
First Brands Opens 2023 Racing-Sponsorship Application

Competitors in stock car, kart, dirt track, drag racing, motocross and other circuits can apply now through Dec. 15.

By Counterman Staff
Fill Your Customers in About Total Vehicle Filtration

If you’ve ever wondered what one of the biggest threats to a vehicle’s engine is, the answer is microscopic particles. If these tiny specs of dirt and dust aren’t filtered properly, they will quickly accumulate inside the engine, which can cause significant damage to many parts. Worse yet, this can lead to complete engine failure.

By FRAM
A Closer Look: Advanced Driver Assist Systems (ADAS)

Advanced Driver Assist Systems (ADAS) Overview: Advanced Driver Assist Systems have been quite the industry buzz over the last several years. We have seen new business opportunities arise, and even a new segment of mobile technicians focusing on ADAS calibrations. While ADAS may seem relatively new, automotive service professionals have been servicing Driver Assist Systems

By Standard®