Gabriel Added More Than 273 New SKUs In 2013

Gabriel Added More Than 273 New SKUs In 2013

Company added coverage for more than 15 million vehicles in operation over the past 12 months.


TROY, Mich. – Gabriel (Ride Control LLC) says it is continuing its aggressive new product introduction schedule, adding coverage for more than 15 million light vehicles in the past 12 months. The company has added more than 273 new light vehicle SKUs in 2013.

Gabriel says it is very strategic in its determination of new product introductions, doing its own independent analysis of what is needed and where opportunities lie for maximum SKU efficiency.

“This market-leading approach to our new product introduction selections provides significant benefit to our customers, and supplies market-leading coverage, too,” says Michael Lipski, vice president sales and marketing.

Included in the company’s new product introductions for 2013 are parts with higher VIO vehicle coverage such new Gabriel Ultra Struts that cover:
· 1,000,000 VIOs on 2009-2012 Toyota Corolla and Pontiac Vibe/Toyota Matrix
· 900,000 VIOs on 2008-2012 Chevrolet Traverse and Buick Enclave

An area of huge demand, according to the company, is in fully assembled struts. Gabriel said it responded to this market need in 2013 by expanding its ReadyMount line to almost 200 SKUs. For 2014, Gabriel says it will push this total to 240 ReadyMount SKUs.

New ReadyMount product introductions for 2013 included such high VIO applications as:
· 800,000 VIOs on Mid 2000s Honda Pilot and Acura MDX
· 500,000 VIOs on Mid 2000s Grand Prix

“Gabriel offers one of the highest-quality and broadest light vehicle product lines available. And, Gabriel combines it with aggressive NPI and coverage that’s competitive with anyone else out there,” said Lipski.”Good, better, best premium, specialty and fully loaded struts, Gabriel has you covered.”


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