Gabriel Introduces Rewards Program For Service Professionals

Included in the program will be a set of Gabriel-branded POP and POS materials for service professionals to use in the front and garage areas of their shops as well as selling tools to help make the sale. Technicians will be able to earn points on each sale of Gabriel shocks and redeem these points for rewards.

FARMINGTON HILLS, Mich. – Gabriel (Ride Control, LLC) announces the company’s Gabriel Answerman Advantage rewards program for service professionals.

The Gabriel Answerman Advantage program is available to light vehicle shops and technicians in the U.S. and includes POS materials, Gabriel promotions, rewards and business tools.

“Gabriel is very excited to announce the launch of the Answerman Advantage rewards program to service professionals,” says Duncan Greathead, vice president of sales and marketing for Gabriel. “We’re calling it ‘Answerman Advantage’ because the program will include information and answers on the benefits of new shocks and struts, and with each Gabriel sale, the technician has the advantage of earning points toward rewards.”

Technicians will be able to earn points on each sale of Gabriel shocks and redeem these points for rewards.

Gabriel promotions will be part of the program as well as a technical support for service professionals at the toll-free Gabriel Answerman line. In addition, shops will receive a “where to service your car” locator listing on Gabriel’s website.

Greathead added, “This launch is the first phase of our rewards program, we plan to add education and training opportunities as well as additional products and ways for the professional installers to earn even more points in the near future.”

The progam is offered at $79 and the membership will be active through December 2016, giving professional technicians who join now more than a year to earn points towards rewards. Visit www.answermanadvantage.com to learn more and join the program.

The Automotive Aftermarket Charitable Foundation (AACF) announced the launch of its 65th-anniversary fundraising initiative. Running through July 1, 2024, the campaign aims to raise $65,000 through 1,000 donations of $65 each. This impactful effort highlights the industry's commitment to taking care of its own, the AACF said.

From sudden illness and death to natural disasters, the foundation has provided assistance to industry professionals and their families during their darkest hours. As AACF celebrates its 65th year of service, it remains steadfast in its mission to provide financial support and resources to those in the automotive aftermarket industry in need, the organization said.