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Gabriel ‘Own the Chrome’ Sales Event Starts March 1

Up to $125 in savings via mail-in rebate and an opportunity to win a $25,000 gift card will be offered.


TROY, Mich. – Gabriel (Ride Control LLC) announces its “Own the Chrome” sales event offering consumers a mail-in rebate of up to $125 when they purchase four qualifying Gabriel-branded ride control products between March 1 and April 30. The Gabriel “Own the Chrome” sales event also offers consumers the “Chrome-tastic” opportunity to win one of Gabriel’s Chrome gift cards worth up to $25,000.


Consumers are eligible for a sliding-scale rebate when they purchase a combination of any four qualifying ReadyMount, Ultra, MaxControl, ProGuard or Strut Mount products between March 1 and April 30. Plus, when they submit a valid rebate claim, they will automatically be entered for a chance to win one of seven Gabriel Chrome gift cards, worth up to $25,000. A total of seven Gabriel chrome gift cards will be awarded: five gift cards are valued at $500, one gift card is valued at $2,500 and one “grand prize” Chrome gift card is worth $25,000.

With Gabriel’s “Own the Chrome” sales event, the more consumers spend, the more they save. If consumers:

•Spend up to $200, they receive a 15 percent rebate
•Spend up to $300, they receive a 20 percent rebate
•Spend over $300, they receive a 25 percent rebate (up to a maximum rebate of $125)


“Gabriel’s ‘Own the Chrome’ event makes it even easier for consumers to receive the benefits of Gabriel’s super-finished chromed piston rods on all four corners,” said Michael Lipski, vice president of sales and marketing, Ride Control LLC. “Plus, the chance to win one of Gabriel’s Chrome gift cards worth up to $25,000 is an added consumer incentive to help installers sell the ride control job.”

Gabriel has developed an “Own the Chrome” sales event kit for participating shops that includes a poster, counter card and rebate pad. To receive a kit, call 1-800-251-5932. Details of the sales event, qualifying products, rules and rebate forms will be available at on March 1.

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