Gasket Maker ElringKlinger Releases New Catalog

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Gasket Maker ElringKlinger Releases New Catalog

The catalog reflects Elring’s expanded portfolio, and includes parts for Changan, Chery, Volkswagen FAW, Volkswagen SVW and Audi FAW passenger vehicles.

Counterman Staff
By Counterman Staff
Published:
Elring

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ElringKlinger, a German manufacturer of gaskets and other automotive sealing products, has published a new catalog for repair shops and DIY customers.

The catalog covers applications for passenger cars and commercial vehicles.

“The new catalog includes more than 8,000 spare parts,” said Mario Rauch, director of technical marketing for the company. “Our portfolio reflects the latest market trends and offers professionals within the trade a broad choice of products, particularly in the area of gaskets and seals.”

ElringKlinger describes itself as “a service partner for professional engine repair and maintenance, offering an extensive, market-focused range of gaskets, gasket sets and service parts as well as sealing compounds.”

The catalog reflects Elring’s expanded portfolio, and includes parts for Changan, Chery, Volkswagen FAW, Volkswagen SVW and Audi FAW passenger vehicles. In the commercial-vehicle category, the company has added parts for Hino, Mitsubishi Daedong and New Holland.

The catalog includes several new exploded-view drawings. DAF MAX13, Iveco Cursor 9, Iveco Cursor 11, MAN D2676LF, MAN D3876 LF, OM934, OM936, Tector 4.5, Tector 5.9 and Tector 6.7 are just some of the engines featured.

To download the catalog or order it by mail, visit the Elring website.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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