Get Dirty With Kenny At Federated's 'House'

Get Dirty With Kenny At Federated’s ‘House’

Federated Auto Parts Raceway at I-55 is site of dirt track driving extravaganza.

STAUNTON, Va. — The exclusive Federated Car Care promotion is gearing up for another great run in 2012, Federated says. This annual dirt track driving experience will take place at the newly named Federated Auto Parts Raceway at I-55, located outside of St. Louis and owned and operated by the “King of Dirt” himself, Federated’s own Kenny Schrader.

“The ‘Get Dirty with Kenny’ promotion is one of the most popular events we conduct for our Car Care Center members,” said Phil Moore, senior vice president of Federated Auto Parts. “The feedback we get every year from our members and their customers is phenomenal. The main reason everyone has such a good time is because our host, Kenny Schrader, puts on a great show. However, as we warn the winners every year, while Kenny is a great guy off the track, when he gets behind the wheel, he’s all business.  I think that’s what our winners love about the experience!”

The “Get Dirty with Kenny” sweepstakes offers Federated Car Care Center members the opportunity to race with NASCAR driver and dirt track legend Schrader as well as get a behind the scenes look at the racing business. To be eligible to win a chance to “Get Dirty with Kenny,” a shop must be enrolled as a Federated Car Care Center member by July 15. All Federated Car Care Center members in good standing are automatically registered to earn a chance to win an all-expense-paid trip to Schrader’s Federated Auto Parts Raceway at I-55 in Pevely, Mo.

The Federated Car Care Center program is one of the fastest-growing, complete support programs for some of the nation’s finest automotive service providers. To become a Federated Car Care Center member or for more information, contact your local Federated Auto Parts distributor.

To find out if you are up to the “dirty” challenge, visit


You May Also Like

Meet the January ‘Guess the Car’ Champion: Jake Myers

The correct answer for the January contest was the Toyota C-HR.

Every month, Counterman’s “Guess the Car” contest challenges our readers to solve an automotive riddle, for a chance to win $100. And each month, we receive hundreds of responses from aftermarket professionals trying to guess the model of the vehicle depicted.

The correct answer for the January contest was the Toyota C-HR. (The illustration showed a man approaching a door with the letters “HR” on it.)

AACF Applications Increase 90 Percent in Wake of Wildfires

The Camp Fire destroyed 14,000 residences, displaced thousands and left more than 80 dead and hundreds missing.

wildfire, Camp Fire
Purolator Launches Summer Mail-in Rebate Promotion for Air Filters

The promotion will run through Aug. 31 for all Purolator air and cabin air filters.

Epicor To Demonstrate Augmented Reality eCatalog At AAPEX In Las Vegas

This “Catalog of the Future” enables users to perform inspections, visualize parts and labor information and order replacement components from the service bay, the company says.

Continental Expands Popular Asian, European And Domestic Coverage For VDO Brushless HVAC Motors

The company has added more than 30 new SKUs to its VDO Brushless HVAC Motors line, expanding the company’s coverage to include Audi, Cadillac, Chevrolet, Dodge, Ford, Infiniti, Lexus, and Toyota automobiles and light trucks for model years 2011-’17.

Other Posts

OttoFran And Vast-Auto Family Hold 2017 Annual Convention

The Vast-Auto and OttoFran marketing and sales team held various workshops during which the latest market information, the new banners programs, marketing campaigns and the action plan for 2017-2018 were presented.

Streamlight Introduces Rechargeable KeyMate USB Flashlight

With an off/off button for constant operation, the KeyMate USB has three modes: high (35 lumens); low (16); and strobe (flashes at high lumen level). Featuring LED technology for extreme brightness, the light provides a run time of one hour on high and two hours in both the low and strobe modes.

All-New Ford Expedition Redefines Full-Size SUVs with Adaptable Interior, Smart Technology for Every Occupant

DALLAS–(BUSINESS WIRE)–For today’s active families, Ford introduces the all-new Expedition – the smartest, most capable and most adaptable Expedition ever – with technology to keep every passenger connected, more power for drivers, and more expected towing capability than any other full-size SUV. Related Articles – Coil Conversion Kit For 2001-’05 Audi A6 And Audi allroad

Coil Conversion Kit For 2001-’05 Audi A6 And Audi allroad Quattro

For ride quality, the kit includes new custom-valved, application-specific shock absorbers. The Audi front coil spring assemblies include new upper mounts, Arnott says.