Global Light-Vehicle Sales Expected To Drop 22%

Global Light-Vehicle Sales Expected To Drop 22%

“The unexpected and sudden nature of the impacts of the pandemic are hitting the autos sector hard,” said Colin Couchman of IHS Markit.

IHS Markit is forecasting that global light-vehicle sales will be down 22% to 70.3 million unit this year as a result of the coronavirus pandemic.

Likewise, regional forecasts have been impacted substantially, and impacts are being felt as facilities across key regions remain closed, while recovery gets underway in others,” the research firm added in a news release.

The forecasts are informed by the latest IHS Markit global economic forecast update issued by the Economics and Country Risk team, which indicates a 2020 global real GDP growth hard and fast into “real” recession – down about 3% – with a very sharp reduction in near-term demand/supply followed by a slow recovery.

“The unexpected and sudden nature of the impacts of the pandemic are hitting the autos sector hard, with unprecedented levels of uncertainty around prospects for meaningful global recovery,” said Colin Couchman, executive director, global autos demand forecasting at IHS Markit. “Market fortunes are expected to be mixed, as delayed and destroyed demand interacts with massive global supply disruption,” he said.

China

Though most factories in China are back to work, IHS Markit forecasters caution that it will take time for plants to fully recover, especially as revised COVID-19 working practices make it virtually impossible to rebound to previous operational capacity, among weakened demand conditions.

Mainland China is expected to have a year-over-year sales decline of more than 15.5%, to 21 million units, with concerns on secondary impacts from the global contagion, which could further disrupt the recovery.

While nearly all dealers across mainland China are back to work, and there are signs of an encouraging uptick in showroom traffic, consumer confidence remains fragile. So far, 12 cities have introduced various incentives to spur sales, including New Energy Vehicle subsidies, scrappage incentives and increased license-plate quotas. As in other parts of the world, the industry awaits clarity on any prospects for government-sponsored auto incentives.

Regional impacts will vary as the virus runs its course and consumer confidence is tested. As of now, IHS Markit predicts a disorderly and jagged recovery profile across the world, as governments, consumers and businesses struggle to interpret prevailing market conditions.

United States

The U.S. light-vehicle market is expected to decline 26.6% from 2019 levels to 12.5 million units this year, according to the latest IHS Markit forecasts. This is on the heels of a rough first quarter, as COVID-19 began to impact key states and stay-at-home orders have prevented dealers from a traditional sales effort with shuttered showrooms.

While online sales are allowed for most states, declines have been substantial, though inventories remain high. April and May sales are forecast to be historically low, according to IHS Markit analysis, as forecasters assume restrictions will continue in much of the country. In comparison, the lowest monthly selling pace in recent history was an 8.8 million-unit reading, realized back in December 1981.

Europe

Across western and central Europe, IHS Markit forecasts a 24.9% drop in light-vehicle sales, to 13.6 million units for the year. European markets will experience mixed recovery cycles, based on local restrictions and guidance, together with varied economic support and stimulus provision.

COVID-19 lockdowns remain in place across Europe, especially in Italy, Spain, France and the United Kingdom, with dealerships shuttered. The timetable for ending lockdown restrictions varies, with some countries considering extending provisions, while others have revealed cautious exit strategies. Markets to watch for grassroots of recovery include Germany, Denmark, Austria and the Czech Republic.

Production Expected to Reflect Demand Levels

Global light-vehicle production is expected to drop 21.2% due to COVID-19 – an 18.8 million-unit decline over 2019, according to the latest IHS Markit forecasts.

The biggest disruption is expected to hit in the first half of the year, with year-over-year output in Q1 expected to be down by 24% and in Q2 by 44% as lockdown measures intensify. The balance of the year is forecast to ease, but overall, the second half of the year is expected to be down by nearly 8%, compared to an overall decline of 35% in the first half.

Much of China has returned to work, and more than half of vehicle manufacturing facilities were reported to be at full capacity at the end of March. However, the pace of production has been adjusted to align with inventory and demand levels. April forecasts reflect extended downtime, staggered resumption patterns and ongoing supply chain description across the region.

Across Europe, the return to work is varied, with some auto manufacturers making preparations for a gradual return to production beginning this week, and some already underway – though component supply remains critical to restart operations. In some countries, for example France and the United Kingdom, government guidance currently prevents any meaningful activity until the beginning of May at the earliest.

In North America, IHS Markit forecasts reflect shutdowns in production from mid-March through early May, at a minimum. In those nine weeks, an estimated 2.75 million units will have been lost, with risk of further extensions on the horizon as the virus continues to impact various regions around the country.

US production across 14 states accounts for 66% of total North American light-vehicle production, with 46,000 vehicles produced every day before the outbreak. Concern surrounds the state-by-state ending of stay-at-home orders that could result in a patchwork of factories returning to work. Due to the tightly integrated supply chain across the U.S. and throughout North America, restarting of vehicle assembly requires coordination across the states along with neighboring Canada and Mexico.

Japan continues to display heightened downside risks as the state of emergency takes hold. Until now, OEM operations have typically been subject to short, frequent downtime actions, often tailored to individual assembly lines or vehicle programs. As the domestic situation deteriorates and exports are severely reduced, the actions could become more widespread.

“Overall, as manufacturing begins to recover, workforce safety measures will be key and will impact production levels as OEMs define a new normal for their work environments, keeping social distancing in mind,” said Mark Fulthorpe, executive director, global automotive production forecast, IHS Markit. “We might expect varied return-to-work cycles and shift patterns, as well as stronger health guidelines, including checks for those returning to work.”

You May Also Like

Hyundai Is On The Rise, But People Can’t Spell It

Hyundai is the most commonly misspelled vehicle brand, according to a study by Confused.com.

Hyundai Accent

Hyundai is on a roll. The South Korean automaker has been gaining market share and racking up accolades. In October, J.D. Power designated Hyundai as the highest-ranked mass-market brand in its 2021 U.S. Tech Experience Index Study.

However, while  Hyundai has been making inroads with vehicle buyers in recent years, it appears that shoppers are struggling to spell it.  

Deloitte Survey: 7 In 10 Americans Prefer ICE Vehicles

The United States led the way in terms of consumer interest for ICE vehicles.

internal combustion
US New-Vehicle Buyers’ Brand Loyalty Drops To 6-Year Low

While consumers are changing brands, body-style loyalty remains strong.

Automakers Launch New Non-Saleable Parts/Airbag Lookup Tool

More information can be found at FreePartCheck.com.

Ford, Nationwide Offer Usage-Based Insurance

Customers in 39 states with qualifying 2020 Ford or Lincoln vehicles can purchase a policy in minutes and become eligible to save up to 40%.

Other Posts

Angry Driving Or ‘COVID Driving’?

If we all don’t slow down, we’re all going to get somewhere fast all right — a grave.

What Will the ‘COVID-Era Consumer’ Do in 2022?

The beauty of the automotive aftermarket is that the economic conditions always seem to work in the industry’s favor.

Online Shopping
NPD Group Bullish On Retail Aftermarket For 2022

However, the consumer-research firm sees mixed signals on the economic landscape.

Nathan Shipley
Malco Introduces Disinfectant Products

Malco Products now offers EPA-registered disinfectant wipes and ready-to-use cleaner across all segments.