Rock Auto Parts - View of Professionals

Guess What Rock Auto Thinks Of Auto Parts Professionals And Why It’s Just Plain Wrong

I don’t know why this video got under my skin as much as it did, other than the fact that it ticks me off that the skilled and knowledgable people I call friends are being maligned in a way that just isn’t fair or accurate.

I’ve probably helped give this video more views that it should have, however, if you haven’t checked out this Rock Auto clip you need to.

It shows a clueless auto parts professional behind the counter. I have to tell you, I don’t recognize the guy. Since joining Babcox Media in 2008 and becoming friends with countless parts pros, I’ve learned that this portrayal of our industry is just plain wrong.

Here’s why: Someone like this isn’t going to last long on the counter. Customers, both DIY and professional, just will not tolerate poor service or employees without a clue. Which is why this type of employee went bye-bye long, long ago.

I don’t know why this video got under my skin as much as it did, other than the fact that it ticks me off that the skilled and knowledgable people I call friends are being maligned in a way that just isn’t fair or accurate.

So, Rock Auto, you can keep your video. I’m keeping my friends.

You May Also Like

NPW Adds Automotive Installers Warehouse to its Network

AIW has been an NPW customer since 2013.

NPW announced the addition of Automotive Installers Warehouse (AIW) to its network.

AIW, a customer of NPW since 2013, has joined forces with NPW as part of its ongoing growth efforts.

Under the leadership of owner Omar Mesa, “AIW has consistently delivered exceptional service and expertise to its customers,” NPW said in a news release.  

Auto-Wares Recognizes Six Companies with Supplier Awards

DRiV received the 2023 Supplier of the Year Award.

DRiV Auto Wares
O’Reilly Honors DMA with 2 Awards at Leadership Conference

DMA took home the Content and Omnichannel Award and the Marketing and Advertising Award.

DMA O'Reilly
VIPAR Heavy Duty Supplier Advisory Council Reviews Performance, Strategy

At its semi-annual meeting, the council discussed current and expected market conditions and opportunities.

VIPAR Heavy Duty
Valvoline Restore & Protect Ad Runs on Super Bowl Sunday

Valvoline featured its new full-synthetic motor oil in a 30-second commercial that aired during the pre-game coverage.

Restore and Protect

Other Posts

MANN+HUMMEL’s NA Aftermarket Brands Support Right to Repair

The Right-to-Repair movement has gained momentum in recent years.

MANN+HUMMEL Right to Repair
Dayco Teams Up With eXtra Loyalty Program

Dayco products offered through the eXtra program include serpentine-belt kits, timing-belt water-pump kits, timing-chain kits and water pumps.

Dayco
Auto Care Testifies Against Idaho Bill Targeting Non-OEM Parts

The bill would add language to an existing law that requires insurers to notify consumers in writing if they specify aftermarket parts for a collision repair.

Idaho SB 1233
UofA Foundation Accepting Applications for Automotive Scholarships

The application deadline is March 31.