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Guess What Rock Auto Thinks Of Auto Parts Professionals And Why It’s Just Plain Wrong

I don’t know why this video got under my skin as much as it did, other than the fact that it ticks me off that the skilled and knowledgable people I call friends are being maligned in a way that just isn’t fair or accurate.

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I’ve probably helped give this video more views that it should have, however, if you haven’t checked out this Rock Auto clip you need to.

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It shows a clueless auto parts professional behind the counter. I have to tell you, I don’t recognize the guy. Since joining Babcox Media in 2008 and becoming friends with countless parts pros, I’ve learned that this portrayal of our industry is just plain wrong.

Here’s why: Someone like this isn’t going to last long on the counter. Customers, both DIY and professional, just will not tolerate poor service or employees without a clue. Which is why this type of employee went bye-bye long, long ago.

I don’t know why this video got under my skin as much as it did, other than the fact that it ticks me off that the skilled and knowledgable people I call friends are being maligned in a way that just isn’t fair or accurate.

So, Rock Auto, you can keep your video. I’m keeping my friends.

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