High Bar Brands Expands Sales Team In Latin America

High Bar Brands Expands Sales Team In Latin America

The parent company of Minimizer and Premier Manufacturing has hired Horacio Mendoza, Selin Flores and Irineo De La Garza.

The parent company of Minimizer and Premier Manufacturing is expanding its branded presence in Latin America.

High Bar Brands has hired Horacio Mendoza, Selin Flores and Irineo De La Garza to support the efforts of its current sales team, led by Manuel Rodriguez and José Alanis.

“This is all about satisfying the needs of our customers,” High Bar Brands Director of Sales Derek Quys said. “Horacio, Selin and Irineo are excellent additions to our team, and their presence will allow us to build an even greater relationship with the customers in Latin America.”

Rodriguez is the regional manager for Latin America, while Alanis handles similar duties for Mexico.

Mendoza will service Central Mexico while De La Garza is in charge of Pacific Mexico. Both report to Alanis, while Flores reports to Rodriguez and handles duties in the Caribbean, as well as Central and South America.

“Without a doubt, Latin America is one of the most demanding markets globally, not only in terms of the quality of our products, but also in terms of the quality of our service,” Alanis said. “At High Bar Brands, we’re focused on helping customers meet their needs and these additional hires will be instrumental in doing that.”

“We must continue to strengthen the relationship with and commitment to our customers,” Rodriguez said. “These moves represent significant growth for High Bar Brands and help us build an even closer relationship with Latin American distributors and end-users.”

Mendoza and De La Garza bring heavy-duty experience to High Bar Brands. Mendoza has more than a decade’s worth of experience in fleet logistics, while De La Garza comes from Raloy Lubricantes, where he spent the last three years as the commercial manager for the western region of Mexico.

“These hires will help us expand into previously untapped markets,” Quys said. “It’s a big step for High Bar Brands and will lead to bigger and better things for our portfolio of brands.”

You May Also Like

Northwood U Celebrates Life of Former President David Fry

Fry, who served as Northwood’s CEO from 1982 to 2006, passed away Tuesday, Dec. 19. 

David Fry Northwood

Photo caption: From left, Claudia and Dr. David Fry (standing) are pictured as Dr. Fry receives the Wings of Freedom Award in 2022 in Bay Harbor, Michigan.

Northwood University announced the passing of former President David E. Fry, “a visionary leader, esteemed educator and beloved patriarch in the Northwood University family.”

Outgoing ASE President/CEO Tom Zilke Thanks Industry for Support

Zilke and Dave Johnson, his successor, penned open letters to the industry.

ASE
First Call: 2023 Counter Pro of the Year Randy Shambro

O’Reilly’s Shambro, the 2023 Counter Pro of the Year sponsored by WIX Filters, has found his calling.

Randy Shambro
Alliance CVHD Elects Chairman of Steering Committee

Bryan Miller will begin serving as chairman effective Jan. 1.

Niterra Appoints Burchi to GM of Aftermarket and OE Product

Burchi will step into the role vacated by Mark Boyle, who was promoted to PAMA regional general manager of product.  

Other Posts

Tri-State Hires David Prater as EVP Corporate Development

Prater will lead Tri-State’s acquisition efforts as it looks to expand into new markets.

Army Veteran Patrick Smith Joins KYB Aftermarket Team

As business operations manager, Smith will oversee sales and distribution-center administrative functions.

AutoZone Announces Leadership Changes

Longtime President and CEO Bill Rhodes will step down in January, among other leadership changes.

MEYLE Announces Management Changes

As of Sept. 1, board members Dirk Damaschke and Marc Siemssen are now managing the company.