Honda Tries To Get Millennials Hooked On Stick Shift

Honda Tries To Get Millennials Hooked On Stick Shift

Honda’s “Shifting Gears” program is designed to give young people confidence in driving manual, and experience the excitement of being in full control of a car.

Honda’s “Shifting Gears” program is designed to give young people confidence in driving manual, and experience the excitement of being in full control of a car.

LOS ANGELES – Honda recently hosted more than 53 media and social influencers at its “Shifting Gears” celebration of the manual transmission.

The program, held in the San Gabriel Mountains. was designed to showcase Honda’s 16 vehicles offered with manual transmissions as well as to teach drivers how to operate a manual transmission for the first time, the automaker said.

Participants had the chance to experience everything from the cheerful Honda Fit Sport to the high-performance Civic Type R from the modern lineup, as well as a variety of vintage Honda models, including the Honda Civic CVCC, Prelude SH, S2000 CR and more, sharing their experiences on social media using the hashtag #DriveManual.

“There’s something special, something intimate and pure about being in complete control of your car,” said Sage Marie, Assistant Vice President of Honda communications. “In a fast-coming world of autonomy, we mustn’t forget some of the simple joys that have been part of driving since the very beginning.”

Honda continues to offer manual transmissions in multiple trims of its entire gasoline-powered passenger car lineup, including the Honda Fit LX, Sport and EX; the Civic Sedan LX and EX-T; Civic Coupe LX and EX-T; the Civic Hatch LX and Sport; and Accord Sport 1.5T and 2.0T sedans. The Civic Type R and Civic Si Coupe and Sedan are offered exclusively with manual transmissions.

The HR-V crossover also is offered with a six-speed manual in LX and EX trims.

Experienced drivers were able to sample a variety of new cars on some of the most dynamic roads in Southern California, while beginner and novice manual drivers were given the chance to learn in a four-activity Driving Confidence program, before graduating to the open road.

“As Honda continues to push forward with some of the industry’s most advanced safety features through deployment of its Honda Sensing suite of advanced safety and driver-assistive technologies, the personality of its affordable, fun-to-drive cars remains intact,” the automaker said in a news release. “It’s a part of the DNA and original promise from the founder of the company, Soichiro Honda, who said, ‘The value of life can be measured by the number of times your soul has been deeply stirred.’ For the engineers at Honda, continuing to develop vehicles that enthusiasts can be proud to own is part of the brand mission.”

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