Hot Shot’s Secret Expands Distribution to Walmart, O’Reilly, Summit Racing Equipment

Hot Shot’s Secret Expands Distribution to Walmart, O’Reilly, Summit Racing Equipment

The new distribution deal adds to the company’s growing list of mass-merchant retailers, online performance retailers and automotive chain retailers that offer Hot Shot’s Secret-branded products.

Lubrication Specialties, manufacturer of Hot Shot’s Secret high-performance fuel and oil additives, announced that Walmart, O’Reilly Auto Parts and Summit Racing Equipment will be distributing its products.

The new distribution deal adds to the company’s growing list of mass-merchant retailers, online performance retailers and automotive chain retailers that offer Hot Shot’s Secret-branded products.

  • Stiction Eliminator is available in the 32-ounce bottle at more than 1,400 Walmart stores nationwide, with a broader offering of Hot Shot’s Secret products available online at Walmart.com.
  • Three of the company’s top-selling products – Stiction Eliminator, Diesel Extreme and FR3 – are available at all of the more than 5,000 O’Reilly Auto Parts stores.
  • The entire line of Hot Shot’s Secret products is available online at Summit Racing Equipment. 

“Sales are definitely on the uptick and we could not be more excited,” said Kyle Fischer, Lubrication Specialties director of marketing. “This year we are continuing to grow our commitment to brand awareness to support online and retail sales by expanding our level of commitment to sponsorships, cable TV buys, PR as well as social media and print advertising across multiple markets. This increase in distribution is in line with our plans to reach multiple markets where consumers choose to shop. Our growth and expansion plans are on track with forecasting and we are looking forward to following up with more distribution announcements later this year.”

Lubrication Specialties first entered the automotive aftermarket in 2005 with Stiction Eliminator, an oil additive for gas and diesel vehicles. Today, Lubrication Specialties manufactures more than 30 products for gas and diesel vehicles.

Aside from the expanded line of Hot Shot’s Secret fuel and oil additive products, Hot Shot’s Secret is expanding into the performance-oil market. The brand introduced ADRENALINE R-Series racing oil in 2017, and Blue Diamond PAO oil, Green Diamond fleet oil and Black Diamond Outlaw oil in 2018.  

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