Hot Shot’s Secret Expands Distribution to Walmart, O’Reilly, Summit Racing Equipment

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Counterman - Babcox Media
Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
Distribution

Hot Shot’s Secret Expands Distribution to Walmart, O’Reilly, Summit Racing Equipment

The new distribution deal adds to the company’s growing list of mass-merchant retailers, online performance retailers and automotive chain retailers that offer Hot Shot’s Secret-branded products.

Counterman Staff
By Counterman Staff
Published:

Related Articles

Lubrication Specialties, manufacturer of Hot Shot’s Secret high-performance fuel and oil additives, announced that Walmart, O’Reilly Auto Parts and Summit Racing Equipment will be distributing its products.

The new distribution deal adds to the company’s growing list of mass-merchant retailers, online performance retailers and automotive chain retailers that offer Hot Shot’s Secret-branded products.

  • Stiction Eliminator is available in the 32-ounce bottle at more than 1,400 Walmart stores nationwide, with a broader offering of Hot Shot’s Secret products available online at Walmart.com.
  • Three of the company’s top-selling products – Stiction Eliminator, Diesel Extreme and FR3 – are available at all of the more than 5,000 O’Reilly Auto Parts stores.
  • The entire line of Hot Shot’s Secret products is available online at Summit Racing Equipment. 

“Sales are definitely on the uptick and we could not be more excited,” said Kyle Fischer, Lubrication Specialties director of marketing. “This year we are continuing to grow our commitment to brand awareness to support online and retail sales by expanding our level of commitment to sponsorships, cable TV buys, PR as well as social media and print advertising across multiple markets. This increase in distribution is in line with our plans to reach multiple markets where consumers choose to shop. Our growth and expansion plans are on track with forecasting and we are looking forward to following up with more distribution announcements later this year.”

Lubrication Specialties first entered the automotive aftermarket in 2005 with Stiction Eliminator, an oil additive for gas and diesel vehicles. Today, Lubrication Specialties manufactures more than 30 products for gas and diesel vehicles.

Aside from the expanded line of Hot Shot’s Secret fuel and oil additive products, Hot Shot’s Secret is expanding into the performance-oil market. The brand introduced ADRENALINE R-Series racing oil in 2017, and Blue Diamond PAO oil, Green Diamond fleet oil and Black Diamond Outlaw oil in 2018.  

You May Also Like

Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

More Distribution Posts
SEG Automotive Expands Coverage to Independent Aftermarket

SEG’s aftermarket portfolio of starters and alternators is reaching 1,300 SKUs.

By Counterman Staff
AirSept Announces Distribution Partnership with Transtar

With the partnership, Transtar will stock AirSept’s products for the mobile air-climate market.

By Counterman Staff
BendPak Opens New Distribution Center on Alabama Campus

The expansion has enabled the company to dramatically increase its inventory capacity and call-center staffing.

By Counterman Staff
5 Tracks Vie for $50K in ‘Advance My Track Challenge’

Final round of voting took place May 9-15; track receiving most votes wins grand prize.

By Counterman Staff

Other Posts

MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

By Emma Henderson
Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

By Emma Henderson
AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

By Counterman Staff
Schaeffler Publishes 2023 Sustainability Report 

Schaeffler was awarded an “A” score in the climate change category for 2023 by the global non-profit environmental organization CDP for corporate transparency and performance.

By Emma Henderson
Schaeffler Sustainability Report