Hot Shot’s Secret Raises Funds for Breast Cancer Awareness Through Amalee Mueller’s 'Save the Racks' Charity

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Philanthropy

Hot Shot’s Secret Raises Funds for Breast Cancer Awareness Through Amalee Mueller’s ‘Save the Racks’ Charity

With every pass made during the season by Mueller or made by the “Save the Racks” Pro Stock truck, Hot Shot’s Secret donates $50 to the Breast Cancer Research Foundation.

Counterman Staff
By Counterman Staff
Published:

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Beginning in March with the Strictly Diesel Desert Diesel Nationals at Wildhorse Pass Motorsport Park through the recent Thoroughbred Diesel Throwdown at Mountain Park Dragway, Amalee Mueller has taken the lead in sled-pulling points for Pro Stock and Limited Pro Stock classes, as well as second place in points for the Super Diesel class of NHRDA’s Hot Shot’s Secret Diesel Drag Racing series.

With funds on the line for her charity, “Save the Racks,” Mueller has an incentive to make it to the finals.

After her mother’s triumphant battle against breast cancer, Mueller decided to brand her Dodge Cummins-powered truck “Save the Racks” to raise awareness and lend support for a continuing fight against breast cancer. Soon after, Lubrication Specialties Inc. (LSI), manufacturer of Hot Shot’s Secret and the title sponsor of the NHRDA Hot Shot’s Secret Diesel Drag Racing series, announced that the company would support her cause by donating funds for each pass made by Mueller in her Super Diesel race truck, as well as the family’s other “Save the Racks”-branded Pro Stock race truck, currently driven by Larson Miller from Firepunk Diesel.

All funds will be donated to the Breast Cancer Research Foundation. Halfway through the season, Mueller and LSI have raised more than $4,000.

“We have long been impressed with Amalee and her determination to win,” said Kyle Fischer, director of marketing for Lubrication Specialties Inc. “When we heard of her plans to raise awareness for breast cancer, our company was committed to backing her. We announced the ‘Save the Racks’ promotion that donates funds for every pass, as well as additional funds if the trucks make it to the finals of any racing class.”

With every pass made during the season by Mueller or made by the “Save the Racks” Pro Stock truck, Hot Shot’s Secret donates $50. Additionally, the company provides a $250 bonus for finishing runner-up and a $500 bonus for a class victory.

“Hot Shot’s Secret as a brand is growing very successfully, and we attribute much of it to our title sponsorship with NHRDA, and the kinds of partnerships in the automotive industry we have established like the one with Amalee Mueller,” Fischer said. “She is a fierce competitor both on the track and in her efforts to find a cure for breast cancer. It feels great to be in a position to help her cause.”

For more information about how to come onboard to support “Save the Racks,” email Fischer at at [email protected].

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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