Idemitsu, O'Reilly Expand Partnership

Idemitsu, O’Reilly Auto Parts Expand Partnership

All Idemitsu transmission fluids now are available through O’Reilly’s national network of auto parts stores.

Idemitsu Lubricants America and O’Reilly Auto Parts have jointly announced a nationwide expansion of their partnership.

As a result of this new affiliation, all Idemitsu transmission fluids now are available through O’Reilly’s national network of Auto Parts Stores.

Idemitsu Lubricants America is the largest supplier of Japanese OEM lubricants in North America.

Idemitsu’s Japanese OEM-specific transmission fluids are developed explicitly for each OE vehicle’s transmission application. This way, vehicle owners benefit from the same OE-quality product that their vehicle’s transmissions were designed to use for optimal functionality, according to the company.

“Developed to meet the most stringent requirements of Japanese automakers, Idemitsu’s application-specific formulas guarantee no shift shocks, less clutch wear and reduced fuel and oil consumption,” the company added.

Founded in 1911, Idemitsu a leading supplier of OE-specific automatic (ATF) and continuously variable (CVTF) transmission fluids to Japanese automakers, such as Toyota, Lexus, Honda, Acura, Nissan, Mitsubishi, Subaru and Mazda.

“We’re so very pleased to be partnering with O’Reilly Auto Parts on such a large scale,” said Frank Lam, Idemitsu senior division manager for the aftermarket. “This new distribution relationship will allow more O’Reilly locations across the country and, more importantly, their automotive service and Japanese-branded vehicle-owner customers, access to Idemitsu’s OE-quality lineup of transmission fluids developed specifically for their vehicles.”

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