Igniting An Interest In Automotive Aftermarket Spark Plugs

Igniting An Interest In Automotive Aftermarket Spark Plugs

With standard copper core spark plugs, the nickel alloy steel center electrode and plain steel ground electrode typically wear out in 40,000 to 60,000 miles of driving. With long-life platinum plugs, the lifespan is usually 100,000 miles. Iridium plugs are even better with many lasting up to 120,000 miles.

Carley_sparkplugExcept for diesels, all internal combustion engines have spark plugs to ignite the air/fuel mixture – at least one spark plug per cylinder, and two plugs per cylinder in some engines such as late-model Chrysler Hemi V8s, as well as certain Honda, Mercedes, Nissan and Toyota engines. Back in the 1980s and 1990s, Ford’s 2.3L four-cylinder engine had two plugs per cylinder. Twin plugs are also found in many motorcycle engines, as well as aircraft piston engines.

Two spark plugs per cylinder may be used to improve ignition reliability. By placing the spark plugs at either side of the combustion chamber and firing both plugs simultaneously, the flame front has less distance to travel. This produces a faster, cleaner burn with lower emissions. It also reduces misfires in high revving engines. In aircraft applications, each spark plug fires independently via two separate ignition systems. This provides an extra margin of safety should one ignition system fail.

When a single spark plug is mounted in the center of the combustion chamber, the flame front has a further distance to spread when the plug ignites the air/fuel mixture. This may result in a less than complete burn (increased emissions) as well as misfires at high RPMs.

Regardless of how many spark plugs are used per cylinder, plug life remains the same whether the engine has one or two plugs per cylinder. Spark plug life is a function of how many times each plug fires for every mile driven. The more the plug fires, the faster the electrodes wear. As the electrode gap widens, the firing voltage requirements go up, increasing the load on the ignition system. Eventually, this leads to ignition misfires, loss of performance, fuel economy and higher emissions. How quickly the electrodes wear away depends on the materials used in the plugs. With standard copper core spark plugs, the nickel alloy steel center electrode and plain steel ground electrode typically wear out in 40,000 to 60,000 miles of driving. With long-life platinum plugs, the lifespan is usually 100,000 miles. Iridium plugs are even better with many lasting up to 120,000 miles. Long-life plugs with double platinum electrodes (platinum center and ground electrodes) and iridium/platinum plugs (iridium center electrode with platinum tipped ground electrode) are even more durable.

A 100,000-mile spark plug may not go the distance if it has become fouled. Plug fouling occurs when deposits build up on the electrodes causing the plug to misfire. Carbon deposits can foul the plugs if an engine is burning oil. Replacing the spark plugs will temporarily solve the misfire problem, but the new plugs will likely foul before too many miles unless the underlying oil consumption problem is fixed.

Fuel deposits can also foul plugs if the engine spends a lot of time idling or is never driven far enough or fast enough to heat up the plugs and burn off the deposits. Cleaning or replacing the plugs can correct the fouling problem, but only temporarily if the vehicle still spends too much time idling or is seldom driven. Replacing the stock spark plugs with ones that have a slightly warmer heat range can help prevent this type of fouling.

Other parts that a customer might need when changing spark plugs include a plug socket, plug gapping tool, spark plug wire set or a new distributor cap and rotor (for older vehicles). Plugs in engines with aluminum heads should be changed when the engine is cold. Using anti-seize on plug threads is not recommended because it increases the risk of over-tightening the plugs and damaging the threads in the heads, and it may smear and foul the electrodes.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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