TORRANCE, Calif. – Honda is launching a lighthearted new social media campaign starring Instagram cat sensation Pompous Albert to remind customers of the importance of keeping their Honda vehicles in tip-top condition with Honda genuine parts and service.
Honda went in search of the biggest skeptic on the Internet to win over the social media masses in the new campaign. Enter Pompous Albert, an “Instafamous” (Instagram famous) cat with a hard stare that has generated memes across the Internet and social media.
“Pompous Albert’s many followers seem to share his skeptical sensibility, so we thought it would be fun to create a visually compelling storyline that was not only relatable, but raises awareness about the importance of regular maintenance with genuine Honda parts and service,” said Nick Lee, manager of Service Marketing at American Honda. “Summer is perfect for road trips, cruising with friends and spending time with family and pets, which also makes it a critical time of year to keep vehicles running smoothly by visiting a local Honda dealership.”
The campaign features a 36-second version of the Pompous Albert video as well as additional cuts that will be featured on Honda social media channels including Instagram, Facebook and YouTube, and will be accompanied by a variety of gifs and memes. The campaign launched June 16 and will run through June.
