Interactive Point-Of-Purchase Displays Educate Consumers About Shocks And Struts

Interactive Point-Of-Purchase Displays Educate Consumers About Shocks And Struts

Ride Control, the maker of Gabriel shocks and struts, has introduced new educational interactive point-of-purchase displays that invite consumers to learn about ride control.

FARMINGTON HILLS, Mich. – Ride Control, the maker of Gabriel shocks and struts, has introduced new educational interactive point-of-purchase displays that invite consumers to learn about ride control.

The display simulates realistic traveling characteristics encountered by shocks in everyday use. It is designed to provide customers understandable and useful information on shock absorbers and struts and their important role in automotive comfort and safety.

Featuring technically accurate but easy-to-understand information on how shocks and struts affect a vehicle’s stopping capabilities, the interactive displays also include additional signs that indicate worn or failed ride control. The point-of-purchase displays are due to be tested in partnership with a major retail store, with 300 outlets across the United States participating.

The innovative display becomes animated when the handle is turned, spinning a “road” on which the wheels are resting. Whenever the wheels hit a pothole in the road, the bad-shock wheel falls into the hole, while the good shock glides across the pothole. This illustrates the damping characteristic of a functioning shock.

The Gabriel display takes great care to simulate realistic, authentic road conditions and traveling characteristics so true comparisons can be made between worn and new shocks.

The new displays also provide details on how stopping distance is affected by bad shocks.

“Our overall intent is to show people how ride control works, so they can understand what failing shocks and struts are actually doing to their vehicle,” said Jonathon Gore, marketing director at Gabriel. “The display will really immerse people in the sound, feelings and sights of ride control.”

For more information, check out this video featuring Gabriel’s new interactive display and see how worn shocks and struts affect your vehicle’s ride and performance:

You May Also Like

MEMA Names John Chalifoux Chief Sustainability Officer

He also will serve as chief operating officer of the MEMA Aftermarket Suppliers membership group.

MEMA, The Vehicle Suppliers Association, has named John Chalifoux as its chief sustainability officer and head of its newly launched Center for Sustainability.

He also will serve as chief operating officer of the MEMA Aftermarket Suppliers membership group. Most recently, Chalifoux was president and chief operating officer of MEMA’s Association for Sustainable Manufacturing (MERA).

Advance Launches ‘Diehards Choose DieHard’ Campaign

The campaign features former Marine sergeant and world-renowned climber Kirstie Ennis.

MEMA Establishes Center for Sustainability

The mission of the new Sustainability Center is to serve MEMA members wherever they are in their sustainability journey.

MEMA Names Jackson Executive Director of Strategy and Research

He most recently was executive director of strategy and research for MEMA’s light-duty original equipment division. 

MEMA Taps Gardner to Lead Marketing and Communications

Prior to MEMA’s reorganization, marketing and communication responsibilities were siloed across MEMA’s four divisions.

Other Posts

MEMA Reveals New Business Structure, Branding Strategy

MEMA will operate with two groups: MEMA Aftermarket Suppliers and MEMA Original Equipment Suppliers.

FCS Introduces 62 New Part Numbers

All of the new units are in stock and ready to ship.

Schaeffler Releases Technical Bulletins for LuK Product Line

For more than 50 years, LuK has been one of the most trusted and recognized brands in the automotive aftermarket.

NPW Holds 32nd-Annual Charity Golf Tournament

More than 100 players received tips from PGA’s Erik Compton during the event.