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Interactive Point-Of-Purchase Displays Educate Consumers About Shocks And Struts

Ride Control, the maker of Gabriel shocks and struts, has introduced new educational interactive point-of-purchase displays that invite consumers to learn about ride control.

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FARMINGTON HILLS, Mich. – Ride Control, the maker of Gabriel shocks and struts, has introduced new educational interactive point-of-purchase displays that invite consumers to learn about ride control.

The display simulates realistic traveling characteristics encountered by shocks in everyday use. It is designed to provide customers understandable and useful information on shock absorbers and struts and their important role in automotive comfort and safety.

Featuring technically accurate but easy-to-understand information on how shocks and struts affect a vehicle’s stopping capabilities, the interactive displays also include additional signs that indicate worn or failed ride control. The point-of-purchase displays are due to be tested in partnership with a major retail store, with 300 outlets across the United States participating.

The innovative display becomes animated when the handle is turned, spinning a “road” on which the wheels are resting. Whenever the wheels hit a pothole in the road, the bad-shock wheel falls into the hole, while the good shock glides across the pothole. This illustrates the damping characteristic of a functioning shock.

The Gabriel display takes great care to simulate realistic, authentic road conditions and traveling characteristics so true comparisons can be made between worn and new shocks.

The new displays also provide details on how stopping distance is affected by bad shocks.

“Our overall intent is to show people how ride control works, so they can understand what failing shocks and struts are actually doing to their vehicle,” said Jonathon Gore, marketing director at Gabriel. “The display will really immerse people in the sound, feelings and sights of ride control.”

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For more information, check out this video featuring Gabriel’s new interactive display and see how worn shocks and struts affect your vehicle’s ride and performance:

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