ITW Global Brands Launches Rain-X Silicone Wiper Blade

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ITW Global Brands Launches Rain-X Silicone Wiper Blade

The Rain-X Silicone AdvantEdge squeegee is proven to last two times longer than traditional rubber squeegees, and features Climate Defense technology that protects the squeegee against long-term exposure to ozone, UV rays, snow and ice, according to the company.

Counterman Staff
By Counterman Staff
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ITW Global Brands has launched the new Rain-X Silicone AdvantEdge wiper blade, “featuring precision-engineered silicone rubber designed to withstand the most extreme weather conditions.”

The Rain-X Silicone AdvantEdge squeegee is proven to last two times longer than traditional rubber squeegees, and features Climate Defense technology that protects the squeegee against long-term exposure to ozone, UV rays, snow and ice, according to the company.

“We know how important wiper-blade durability is to drivers,” said Cheryl Petrishin, brand manager for Rain-X. “So we pushed ourselves to develop a longer-lasting rubber squeegee that consumers could rely on through the toughest conditions. Silicone was a natural fit that met our high standards and brought something new and different to the market.”

Rain-X is launching a comprehensive national media plan to promote the new silicone wiper blade, including television; outdoor digital billboards; social media; weather-triggered pre-roll video across desktop and mobile apps; and geo-mobile targeting highlighting retailer-specific promotions.

In October, Rain-X is debuting its TV commercial, “Fire & Ice,” on major networks such as CNN, Headline News, Fox News, The Weather Channel and ESPN and ESPN2. The national media campaign is scheduled to run from October  through March 2019, during peak season for inclement weather, when visibility and safe driving are top-of-mind for most drivers.

The Rain-X Silicone AdvantEdge wiper blade is available at Advance Auto Parts, Carquest and AutoZone. The product will be available at Pep Boys in December.

The product-specific microsite, www.rainxsiliconewipers.com, has detailed product information, tools to “find your blade size” and instructional installation videos.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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