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Johnson Controls Launches VARTA Powersports Batteries In North America

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VARTA powersports batteries will be available in 16 different group sizes, covering more than 90 percent of powersports applications including, motorcycles, ATVs, snowmobiles, UTVs, scooters and personal watercraft.

 

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MILWAUKEE ­– Johnson Controls Inc. (JCI) has launched its premium VARTA AGM powersports battery line in North America. VARTA powersports batteries will be available in 16 different group sizes, covering more than 90 percent of powersports applications including, motorcycles, ATVs, snowmobiles, UTVs, scooters and personal watercraft.

“Our VARTA batteries feature an advanced Absorbent Glass Mat (AGM) technology that has been proven for many years in the European market,” said Michael Carr, vice president and general manager, Aftermarket, U.S. and Canada, “Johnson Controls is the world leader of AGM technology for vehicles.”

All VARTA powersports batteries will be fully charged just prior to shipping. According to JCI, the “freshly charged” approach will offer distributors, dealers and end users the same ready-to-install convenience North America has experienced with automotive batteries for many years.

Additional information can be found on the all-new VARTA powersports website, VARTApowersports.com, which features brand and technical material and an interactive “battery finder” for users to identify which VARTA powersports battery best fits the make, model and engine size of their unique powersports vehicle. Enthusiasts also will have direct access to purchase the new line of products directly through the site and have their order shipped for free via standard shipping to any location in the U.S. and Canada.

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VARTA AGM powersports batteries, with AGM technology, are engineered to provide longer life and improve the performance of the battery. VARTA AGM batteries last longer in demanding applications, are maintenance-free, non-spillable and can be installed at any angle, according to JCI. Each VARTA powersports battery features an established grid design for improved durability, has a rugged case construction, can withstand repeated charging and discharging, and is high performing in a wide range of temperature conditions, according to the company.

VARTA powersports made its official North American debut as title sponsor of Mike Cook’s Bonneville Shoot Out event Oct. 10-14. The brand also is co-sponsoring the world’s fastest motorcycle, the Top 1 Oil “Ack Attack” streamliner.

“We’re thrilled to support this exciting VARTA powersports batteries U.S. launch,” said Mike Akatiff, Top 1 Oil “Ack Attack” owner and builder. “VARTA powersports is a well-respected European brand that has the quality and reliability we need out there in the intense heat and vibration-prone conditions on the Bonneville Salt Flats.”

Visit VARTAPowersports.com to learn more.

 

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