WESTAMPTON, N.J. – Weego is charging up its distribution channels.
The maker of portable jump starters, jump-starter accessories and rechargeable battery packs announced a new partnership with Keystone Automotive Operations, the Exeter, Pa.-based distributor and marketer of aftermarket automotive equipment and accessories.
As a part of the partnership, Keystone will offer streamlined logistics and a dedicated distribution system across its large network of dealers in North America for the full Weego product line.
“This is an important step into large-scale automotive aftermarket distribution for us,” said Gerry Toscani, CEO of Weego. “Weego products and accessories will be available to more auto, truck, RV and powersports dealers. Anyone from moms to motorheads can stay in charge and get jump-starting power when on the go or wherever convenient power doesn’t exist.”
Weego kick-started the distribution agreement at the Keystone Big Show East in Washington, D.C.
“We are excited to add the Weego brand to our extensive lineup of vehicle accessories here at Keystone Automotive,” said Larry Montante, vice president of category management. “They have done a nice job with their product line and its marketing approach in this growing category. We look forward to providing this innovative line to all of our valued customers nationwide.”
The announcement comes on the heels of the new Weego N-Series launch of patented, award-winning jump starters, designed and engineered in the United States.
