Keeping It Simple: Why Did Your District Manager Do It That Way?

Keeping It Simple: Why Did Your District Manager Do It That Way?

Recently, we covered the topic of how being a leader is not easy. There’s really no cookie cutter way to be a leader of any kind. Leadership abilities are developed over time and no two leaders are exactly alike. But, leadership is not the subject of this article. The subject is why the leader in question did what they did in handling a difficult situation or series of situations.

Here are some issue a district manager (DM) may face:

Issue One: Your DM opened a new store in the district
Issue Two: Your DM has one store that is gaining a new store manager
Issue Three: Your DM has another new store going to open in the district
Issue Four: Your DM has a store manager not measuring up to standards
Issue Five: Your DM has a store that is in dire straits

When we as store managers or as team members notify the DM of a problem, we often wonder why the DM did not just go and take care of it right then. In order for us to understand the why and why not, we need to take a snapshot of the bigger picture.

That snapshot will reveal several things. At the specific moment you have called your DM, any or all of the issues above could be on your DM’s mind. But in your specific store, you feel the problem needs to be addressed immediately and is a valid concern.

So why didn’t your DM address the problem right away? It all comes down to priorities. The DM had to consider the priority of each problem that has been presented. You may have one store to deal with and certainly you have concerns that need to be addressed, but again, you have only one store to contend with. The DM may have 10 or more stores to be concerned with. The priority of the day may be to get the new one up and going. Then, it is to get the new manager trained. Then, to negotiate and hire another set of team members for yet another new store opening within the next few months and then your problem with a store manager who is not living up to expectations. While you have may four hot issues on your plate, multiply that by our imaginary DM’s 10 stores and you’ll see how issues can exponentially spiral out of control.

As each of us know, a single store may have a slew of concerns to contend with. When you have a store that is on the problem list above, the problems are multiplied by a factor of at least 10. Now if you are in the store that is Problem 4 on the list above, your DM has you down on the list but, you are not going to be addressed for a while. The DM is not ignoring the problem nor forgetting. You are just down the list a few more steps.  Now, the concern for you as a team member is when?

DMs have a lot on their plates. That is why they get paid the “big bucks” and most of them will acknowledge that. DMs are people, too, and rarely wish to hurt anyone and only want what is best for the team members they oversee.

DMs have a difficult task in managing the vast number of personalities under their tutelage.  Each store will present a unique set of challenges each day. Those challenges are what make good DMs thrive as they relish the opportunity to help individuals grow. True leaders will look to challenge themselves with new opportunities to grow and learn. DMs do not look to avoid addressing a bad situation, they simply have to wait on the right time to do so.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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