Kevin Harvick Becomes 49th Consecutive NASCAR Cup Champion To Win With MOOG Steering And Suspension Parts

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Kevin Harvick Becomes 49th Consecutive NASCAR Cup Champion To Win With MOOG Steering And Suspension Parts

Harvick's win in the MOOG-equipped No. 4 Budweiser Chevrolet SS extends a Cup title string that began in 1966 with David Pearson and the No. 6 Dodge and includes many of the biggest names in professional stock car racing history.

Counterman Staff
By Counterman Staff
Published:

SOUTHFIELD, Mich. — Kevin Harvick earned his first NASCAR Sprint Cup Series championship and the MOOG Steering and Suspension brand’s 49th straight with a thrilling victory in Sunday’s season-ending Ford EcoBoost 400 at Homestead-Miami (Fla.) Speedway.

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Harvick’s win in the MOOG-equipped No. 4 Budweiser Chevrolet SS extends a Cup title string that began in 1966 with David Pearson and the No. 6 Dodge and includes many of the biggest names in professional stock car racing history. MOOG Steering and Suspension components are manufactured by Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corp.

The 38-year-old Harvick, who made perhaps the biggest decision of his career in moving to Stewart-Haas Racing at the beginning of the season, passed Denny Hamlin and the No. 11 Toyota Camry with seven laps remaining and held off Ryan Newman’s hard-charging No. 31 Chevrolet to win the first championship under NASCAR’s new four-round Chase format. The MOOG-equipped No. 4 car finished the year with five wins, 14 top fives and 20 top 10s.

“Kevin has been one of the most successful and popular drivers throughout his 14-year Cup racing career, so it was only a matter of time until he added his name to the list of greats who have won it all while relying on world-class MOOG parts,” said Michael Proud, director of marketing, North America, Federal-Mogul Motorparts. “It was a fantastic ending to the Chase, and we’re thrilled MOOG once again came out on top.”

MOOG Steering and Suspension is the preferred brand of professional technicians and NASCAR crew chiefs, and MOOG components are recognized as the automotive service industry’s “Problem Solver,” with innovative parts that improve on original designs by providing increased durability, enhanced performance and easier installation. The MOOG product line includes an extensive range of high-quality steering and suspension components – including ball joints, tie rod ends, control arms, idler and pitman arms, sway bar links, complete strut assemblies, hub assemblies and universal joints – covering virtually any foreign-nameplate or domestic vehicle. These parts are available through thousands of automotive service locations and parts providers throughout the U.S. and Canada.

“Automotive repair professionals recognize the vital role our NASCAR program plays in the development of parts that provide superior durability and performance,” Proud said.

For more information regarding MOOG Steering and Suspension parts, visit the brand’s technician-focused www.moogproblemsolver.com website or contact your MOOG supplier. Like MOOG on Facebook at www.facebook.com/moogproblemsolver.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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