KYB Americas Corp. Launches New eCatalog

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KYB Americas Corp. Launches New eCatalog

In addition to more effective lookups, KYB’s new eCatalog also displays product purposes, key features and benefits, images and informative videos, the company says.

Counterman Staff
By Counterman Staff
Published:

KYB Americas Corp. recently introduced a new shock & strut eCatalog that will make precise vehicle application lookups with ease. By utilizing advanced intuitive technology and newly applied data points, users will be able to zero in on correct product choices without the hassle of sifting through excessive vehicle variables.

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In addition to more effective lookups, KYB’s new eCatalog also displays product purposes, key features and benefits, images and informative videos. Users will be able to make quick and accurate product selection choices. To help users identify correct strut choices, KYB is also adding 360 degree product images, standard tech bulletins, installation notes and product interchanges. The new KYB eCatalog is accessible form the home page at www.kyb.com

“We are always looking for ways to improve… and when it came to deciding on a direction for our new eCatalog, it was important to us that we create a more user-friendly way of navigating complicated part look-ups.”, KYB Technical Supervisor Troy Horn commented “We’re in an age that demands we better serve and better deliver information to all levels in the supply chain and the consumer.  We set out to create an eCatalog that would make it easy for anybody to look up our parts and be absolutely certain they have selected the part that will suit their needs.”

KYB Corporation is a $4.2 billion global hydraulics manufacturer with over 8,100 employees and sells its products in over 100 countries. The company is one of the world’s largest supplier of shocks and struts to vehicle manufacturers and has a full range of domestic and import shocks and struts for the aftermarket. For more information, log onto www.kyb.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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