German Motor Oil And Additive Specialist LIQUI MOLY Reports Record Revenues

German Motor Oil And Additive Specialist LIQUI MOLY Reports Record Revenues

This growth was achieved in spite of problematic basic conditions in the key markets, the company says.
LIQUI MOLY's Ernst Prost
LIQUI MOLY’s Ernst Prost

ULM, German — The German motor oil and additive specialist LIQUI MOLY has increased its turnover during the past year to a new record high of 441 million euros ($486 million USD). This is an increase of 20 million euros ($22 million USD) over the figures for the previous year. This growth was achieved in spite of problematic basic conditions on the key markets. The additional turnover of 17 percent in the USA and 84 percent in Canada helped considerably. “For me the number of new jobs is even more important than the increase in turnover,” stated Ernst Prost, Managing Partner at LIQUI MOLY.

The number of employees increased during the previous year by 35 for a total of 731. And 16 more employees have already been hired during the first two months of this year.

There are two reasons for the fact that our turnover increased “only” by five percent. On the one hand the company focuses primarily on high quality growth. “Turnover without profit is not good turnover,“ said Ernst Prost. And on the other hand the situation in Russia, one of LIQUI MOLY’s most important foreign markets, has dwindled significantly. The weak Russian ruble has increased the price for products from the European area by more than 50 percent. And the economic crisis in Russia has also decreased demand significantly. Then we also have the continuing turbulence in once strong turnover markets such as Ukraine.

However this decrease was compensated by other countries. In the USA the growth figure of 17 percent made last year the seventh year in sequence with a two-digit growth figure. And the 84 percent increase in Canada was even stronger. There, LIQUI MOLY profited from the “European” vehicles requiring special motor oils. LIQUI MOLY offers these motor oils, and they are all officially approved by the automobile manufacturers. This means that in addition to the USA, Canada is also one of the most important turnover markets. Business in Germany and Austria developed surprisingly well. In spite of the strong position already obtained on the market, turnover increased there by seven percent.

This means LIQUI MOLY has nearly doubled its total turnover since 2009. “These are growth figures usually experienced during start-up”, said Ernst Prost. “And to a certain extent we are a start-up in our branch, because we are faster, more flexible and closer to customers than our major competitors”. A part of this success is the fact that we produce exclusively in Germany. But growth is not an end in itself. Ernst Prost continued: “This isn’t a matter of figures. Much more important is the fact that the company grows healthily and can provide more jobs for more people.”

One expression of the financial health of LIQUI MOLY is its equity ratio of more than 70 percent. This makes the company independent of banks and allows high investments. For example the program of modernization and expansion for the oil factory in Saarlouis will be concluded this year. An investment volume of 13 million euros (14.3 million USD) will provide additional storage tanks, new laboratory facilities and state-of-the-art production lines. In 2017 this will be followed by conversion of additional tank storage facilities as well as investments in energy supply amounting to over five million euros (5.5 million USD). “This will put us in a good position to continue on our course to becoming a global brand”, said Ernst Prost.

The fact that crude oil prices are at a record low, has hardly any effect on the final price of motor oil. LIQUI MOLY does not process any crude oil directly from wells; it uses the next step in production: so-called basic oils from refineries. The price for these depends highly on refinery capacities and demand. The price for fully synthetic basic oils has not decreased; it has experienced an increase in the two-digit range. Moreover state-of-the-art motor oil consists to one third of additive packages and the cost for these is increasing continuously – regardless of the oil price. Finally the strong dollar has also increased the purchase price for raw materials. All totaled this has led to the price for motor oil remaining stable instead of falling.

You May Also Like

Registration Open for 2024 AWDA Business Conference

The 77th annual conference is scheduled for November 3-7, 2024 in Las Vegas.

Registration Open for 2024 AWDA Business Conference

The Aftermarket Warehouse Distributors Association (AWDA), a community of the Auto Care Association, announced registration is now open for the 77th annual AWDA Business Conference, sponsored by Dayco, which will take place Nov. 3-7, 2024, in Las Vegas, Nev. The AWDA Conference is an annual business event that brings together the premier companies of the industry for high-level, private, one-on-one business meetings, the Association said.

KYB Celebrates 50 Years in North America

As it celebrates the past and looks to the future, KYB said it continues to grow, with a new product line scheduled for release in 2025.

KYB Celebrates 50 Years in North America
Hot Shot’s Secret Introduces Red Diamond Motor Oil

The company said the oil is formulated to fully meet the General Motors dexos1 Gen 3 specification, among others.

Hot Shot's Secret Introduces Red Diamond Motor Oil
Lubrizol Announces New Oil Additive Solution

The company said the additive will enable oil marketers to meet the performance requirements of ILSAC GF-7.

Lubrizol Announces New Oil Additive Solution
Robert Roos Joins NEXUS International Executive Committee

Roos is the president & CEO of The Pronto Network – APSG and president of NEXUS North America.

Other Posts
Positrak Celebrates 12-Year Anniversary of Flagship Product

The company says it sold 430 Positrak Pro systems since 2012.

Positrak Celebrates 12-Year Anniversary of Flagship Product
Purolator Rebate Campaign Promotes Summer Maintenance

Consumers can receive up to $15 on qualifying oil, air and cabin air filters.

Purolator Rebate Campaign Promotes Summer Maintenance
Highline Warren Expanding with New Distribution Center

The company will be hiring to fill positions at the Vacaville, California, DC throughout the remainder of the year and into early 2025.

Highline Warren Expanding with New Distribution Center
Dayco Announced as Title Sponsor for 77th Annual AWDA Conference

This is the third year Dayco has served as the title sponsor of the annual business event.

Dayco Announced as Title Sponsor for 77th Annual AWDA Conference