LIQUI MOLY, Stevens-Miller Racing Announce 2019 Partnership

LIQUI MOLY, Stevens-Miller Racing Announce 2019 Partnership

“In 2019, LIQUI MOLY will have us covered inside and out,” Stevens-Miller Racing owner Joseph Stevens said.

LIQUI MOLY USA has announced its sponsorship of Stevens-Miller Racing (SMR) for the 2019 TA2 season.

The agreement is for LIQUI MOLY branding of one team car as well as one of the SMR team transporters. SMR will use LIQUI MOLY lubricants and additives exclusively in its TA2 cars in The Trans Am Presented by Pirelli 2019 season, according to LIQUI MOLY.

“In 2019, LIQUI MOLY will have us covered inside and out,” SMR owner Joseph Stevens said. “Last season we were introduced to the LIQUI MOLY product range by USA Automotive Supply’s Steve Sharp, and our drivetrain has never looked better. Now we use LIQUI MOLY products in everything, including in our transporters and personal vehicles. Every vehicle fielded by Stevens-Miller Racing will be running the LIQUI MOLY engine oil, brake fluid, power-steering fluid and drivetrain oil.

“We were skeptical at first. On the other hand, LIQUI MOLY never had a doubt. They sent field-application specialist Stefan Braun to Detroit to test with our engine builder Prefix and the dyno results were clear enough. But after the first race, we had our samples analyzed by Blackstone Laboratories in Indiana. Without a doubt, our engine wear was drastically reduced with LIQUI MOLY. The intense heat during Indianapolis this year had our engines running temps off the chart, but LIQUI MOLY never broke down, never gave up – it kept our engines running.”

Braun noted Stevens-Miller Racing will use LIQUI MOLY oils in conjunction with its MoS2 anti-friction additives in the team’s engines, transmissions and rear ends.

“The team will also use our racing spec brake fluid and our central hydraulic fluid in their steering,” Braun added. “Because none of our products are bottled in the U.S., they must meet or exceed the higher European standard. Our Touring High Tech 20W-50 conventional, racing synthetics and gear oil – when used with our MoS2 friction reducer – will greatly increase power and reduce wear in any racecar and we use the same technology in the oil for your daily driver.”

LIQUI MOLY USA President Sebastian Zelger said participating in the Trans Am is a natural fit for LIQUI MOLY as a company.

“Our products stand the toughest test in any application: European, Asian, domestic, racing or heavy-duty,” Zelger said. “Worldwide, you will find LIQUI MOLY in all forms of motorsport. Joining with USA Automotive Supply to directly support Stevens-Miller Racing in TA2 is exciting for us and a great way to highlight our domestic and racing applications.

“Our use of motorsports to expand the reach of our product and our distributors works for us worldwide. Our technical partnership with Prefix is a direct result of working with SMR, USA Automotive Supply and their shared sales and marketing manager, Steve Sharp. Our goal is to expand LIQUI MOLY racing use and domestic brand recognition through participation with SMR, Prefix and The Trans Am Presented by Pirelli. There is nothing more ‘domestic’ and exciting than the Camaros, Mustangs and Dodge Challengers of Trans Am’s TA2 series.”

You May Also Like

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

The Automotive Aftermarket Charitable Foundation (AACF) announced the launch of its 65th-anniversary fundraising initiative. Running through July 1, 2024, the campaign aims to raise $65,000 through 1,000 donations of $65 each. This impactful effort highlights the industry's commitment to taking care of its own, the AACF said. 

From sudden illness and death to natural disasters, the foundation has provided assistance to industry professionals and their families during their darkest hours. As AACF celebrates its 65th year of service, it remains steadfast in its mission to provide financial support and resources to those in the automotive aftermarket industry in need, the organization said.

Kalitta Motorsports, Dayco Announce Partnership, Distributor Agreement

Dayco will have branding on J.R. Todd’s DHL GR Supra funny car, and Kalitta is the exclusive at-track distributor of Dayco 11-mm racing blower belts for nitro engines.

Dayco Kalitta
Valvoline Restore & Protect Ad Runs on Super Bowl Sunday

Valvoline featured its new full-synthetic motor oil in a 30-second commercial that aired during the pre-game coverage.

Restore and Protect
Dayco Teams Up With eXtra Loyalty Program

Dayco products offered through the eXtra program include serpentine-belt kits, timing-belt water-pump kits, timing-chain kits and water pumps.

Dayco

Other Posts

Schaeffler Publishes 2023 Sustainability Report 

Schaeffler was awarded an “A” score in the climate change category for 2023 by the global non-profit environmental organization CDP for corporate transparency and performance.

Schaeffler Sustainability Report
Introducing ‘Sustainability by Schaeffler’ on Counterman.com

In the weeks and months ahead, stay tuned for more sustainability content from Schaeffler and Counterman.

Schaeffler Sustainability
Jacki Lutz Named Content Director at Auto Care Association

Lutz will be tasked with leading a cross-functional and multimedia content strategy, development and execution across all platforms.

Jacki Lutz Auto Care
Auto Care Association Certified as a Great Place to Work

“This prestigious award is a testament to the association’s commitment to creating an inclusive, supportive and dynamic work environment for its employees,” Auto Care said.