LIQUI MOLY, a German manufacturer of automotive chemicals, now is the official sponsor of the World Handball Championship.
The championship will take place in January, in Denmark and Germany.
“This world championship is one of our global lead sponsorships,” said Peter Baumann, marketing director at LIQUI MOLY.
During the 96 games of the world championship, the company’s blue and red logo will be visible behind the goal and on the LED billboards, among other places.
“This not only brings our brand closer to the hundreds of thousands of spectators in person, but also to the screens of many millions of sports fans,” Baumann said.
LIQUI MOLY traditionally is well-represented in motorsports. The company is involved in the MotoGP motorcycle world championship and the TCR touring-car championship.
“We also want to increase our brand awareness outside of motorsports, and the World Handball Championship is a great opportunity to do just that,” Baumann said. “We are helped by the international focus of a world championship and the associated global media presence.”
LIQUI MOLY noted that the company will invite many customers to the world championship. It’s not just about enjoying sports: “What’s happening on the court also describes very well how we function as a company: team play, quick thinking and the absolute will to be among the best,” Baumann added.