Lumileds has appointed Tracy Beecroft as its senior retail sales manager for North America.

Beecroft will be responsible for retail and e-commerce sales channels for Lumileds’ North America aftermarket.

“Tracy Beecroft is an accomplished sales professional with over 20 years of experience in strategic sales planning and account management in the retail automotive aftermarket,” said Dave Illes, Lumileds director of sales and marketing, North America aftermarket. “Her comprehensive knowledge of the mass, retail and commercial channels will be very beneficial to our business model and a valuable asset to our major automotive retail customers. We are very excited to bring Tracy onto our team and look forward to her contributions.”

Beecroft comes to Lumileds from the J-B Weld Co., where she served as the director of sales, new business development. In this role, Beecroft headed strategy and new-product innovation for OES channels and was responsible for the management of automotive retail-segment customers. Beecroft’s additional experience in the aftermarket includes three years at Trico Products and 15 years at Robert Bosch.

At Trico, Beecroft was the regional director, national accounts, leading Eastern and Central region sales for all distribution channels. At Bosch, she was a key account manager for five years and a sales promotion manager for retail and specialty markets for eight years. Additionally, Beecroft served as the director of sales for Focus Product Groups International and was an associate producer at O’Keefe, Reinhard & Paul, where she helped coordinate all aspects of production for the Ace Hardware radio campaign.

Beecroft holds a bachelor of science degree in marketing from Illinois State University and an MBA from DePaul University.