Lumileds has introduced the Philips Lighting Specialist Program, designed to help shops bring better nighttime vision to their customers.
The program incentivizes shops to sell consumers upgraded vehicle lighting and put more money in their own pockets, according to the company.
The program focuses on the Philips X-tremeVision upgrade headlight. The program, which runs from Nov. 1 through April 30, offers shops a $25 Visa gift card for every 10 pairs of Philips X-tremeVision upgrade headlights sold and gives shop customers a $10 mail-in rebate for each pair of Philips X-tremeVision headlights purchased.
“Lumileds created the Philips Lighting Specialist Program to help deliver better lighting to consumers, while incentivizing shops to offer upgrade solutions to their customers,” said Dave Illes, Lumileds director of sales & marketing, North America Aftermarket. “Lighting service is one of the most underperformed aspects of vehicle maintenance, yet it is one of the easiest ways to improve driver safety.”
Shops that participate in the Philips Lighting Specialist Program receive a full range of sales and marketing materials designed to help sell customers on the benefits of upgrade lighting. The program merchandising kit includes a countermat, poster, window-cling decal and rebates easel with tear-off mail-in rebate coupons.
Shops participating in the Philips Lighting Specialist Program also will have their shop listed on the Philips automotive-lighting store locator and will be identified as a Philips Lighting Specialist Shop.
