MAHLE Aftermarket has partnered with Grant Brothers Sales, one of Canada’s largest manufacturers’ representatives, in an agreement effective Jan. 1.
The collaboration enables MAHLE to provide its broad portfolio of aftermarket solutions to customers across all major Canadian markets, including Vancouver, Winnipeg, Toronto, Montreal, Quebec City and Halifax.
Implemented through an organized program of pull-through selling and in-store merchandising, MAHLE will work closely with the Grant Brothers team of 28 sales and customer-service personnel to distribute a diverse range of vehicle technologies, including thermal-management products, fast and reliable diagnostics and service solutions as well as spare parts.
“We are excited to be partnering with Grant Brothers to bring our portfolio of innovative products to an important North American market that represents the world’s second-largest nation in total area,” said Jon Douglas, president, MAHLE Aftermarket North America. “Through their service offerings, Grant Brothers has established and maintained pivotal relationships with key automotive aftermarket vendors across the vast region of Canada and we look forward to working closely with them moving forward to provide customers with a ‘full systems approach’ that also includes expert support and technical training.”
Following its recent 75th-anniversary celebration, the team at Grant Brothers Sales has been working closely with MAHLE Aftermarket to implement a 2020 sales strategy, which included a visit to the MAHLE Aftermarket North American headquarters in Farmington Hills, Michigan, on Jan. 15.
“The Canadian automotive aftermarket is a very vast, lucrative industry, and we are thrilled to be working with MAHLE to bring customers state-of-the-art offerings and technical expertise as this market continues to grow,” said Adam Crisp, president, Automotive Division, Grant Brothers Sales Limited. “Add to that the prominent professional relationships our team has developed over many decades in the business, and we have all the building blocks for success.”