MAHLE Announces 'King of the Hammers' Social Media Promotion for Off-Road Enthusiasts

MAHLE Aftermarket has announced the “King of the Hammers” (KOH) Casey Currie Contest, featuring two grand prizes for off-road enthusiasts of MAHLE Service Solutions shop equipment, plus weekly prize packets from MAHLE and Currie.

Contestants can enter by posting pictures or videos of their Jeep or off-road adventures on Instagram, Twitter or Facebook using the hashtag #MAHLEKoH.

MAHLE will select the winners of the weekly prize packs, which consist of MAHLE and Casey Currie T-shirts and hats signed by Currie, and a MAHLE air filter and oil filter for a 2007-2018 Jeep JK.

Two grand-prize winners will be selected from the weekly winners and will receive the first prize of a NitroPRO nitrogen top-off gun valued at $500, or the second prize of a pair of ShopPRO 7½-ton jack stands valued at $300.

MAHLE Aftermarket and Currie will have special giveaways exclusively for attendees of the 2019 King of the Hammers, which takes place Feb. 1-9 in Johnson Valley, California.

The MAHLE King of the Hammers Casey Currie Contest ends Feb 10. For full rules and restrictions, click here. The contest is open only to U.S. residents; no purchase is necessary. Winners will be contacted via social media for details on prize shipment.

“Off-road enthusiasts demand MAHLE OE-quality filters and engine components to help withstand the tough conditions like KOH,” said Jon Douglas, president of MAHLE Aftermarket North America. “We’re proud to team up with off-road legend Casey Currie to give owners an opportunity to showcase their four-wheelers and win some great prizes, including professional shop equipment from MAHLE Service Solutions.”

The Automotive Aftermarket Charitable Foundation (AACF) announced the launch of its 65th-anniversary fundraising initiative. Running through July 1, 2024, the campaign aims to raise $65,000 through 1,000 donations of $65 each. This impactful effort highlights the industry's commitment to taking care of its own, the AACF said.

From sudden illness and death to natural disasters, the foundation has provided assistance to industry professionals and their families during their darkest hours. As AACF celebrates its 65th year of service, it remains steadfast in its mission to provide financial support and resources to those in the automotive aftermarket industry in need, the organization said.