MAHLE Clevite Introduces New 'Smart PART(ner)' Campaign

MAHLE Clevite Introduces New ‘Smart PART(ner)’ Campaign

The SMART PART(ner) campaign supports the complete MAHLE Clevite product offering – from gaskets, engine bearings and engine parts, to filters, turbochargers and the company’s new thermostat offering. Additionally, it places an emphasis on the MAHLE Clevite customer service programs, including product training, online catalog and technical bulletins.

 

FARMINGTON HILLS, Mich. – MAHLE Clevite Inc. has introduced its new “SMART PART(ner)” campaign, directed at all aftermarket partners. According to MAHLE, the new campaign highlights the added benefits technicians receive when selecting a MAHLE part, and the enhanced partnership established with distributors when they choose MAHLE Clevite. Added benefits include technical expertise, superior customer service and product training support.

The SMART PART(ner) campaign supports the complete MAHLE Clevite product offering – from gaskets, engine bearings and engine parts, to filters, turbochargers and the company’s new thermostat offering. Additionally, it places an emphasis on the MAHLE Clevite customer service programs, including product training, online catalog and technical bulletins.

“Technicians around the world already are confident when choosing MAHLE Clevite branded products, but they are looking more to us for product information, technical expertise and overall support,” said Ted Hughes, manager – marketing for MAHLE Clevite. “The SMART PART(ner) campaign creates a channel for us to focus more on what distributors need to do business and what technicians need to maximize time in the shop. This campaign is just another way MAHLE Clevite shows support for aftermarket partners in maintaining a profitable repair business.”

The SMART PART(ner) campaign officially launches at the 2013 AAPEX show and can be seen in print industry trade publications and e-newsletters. Additionally, MAHLE Clevite sales literature reflects the new campaign, placing more of a focus on the product and technical support received when purchasing a MAHLE Clevite product.

For more information about MAHLE Clevite Inc. and its North American Aftermarket activities, visit www.mahle-aftermarket.com.

You May Also Like

Dana Receives MEMA Aftermarket Suppliers DEI Award

The association presented the DEI Award to Dana at AAPEX in Las Vegas.

MEMA Aftermarket Suppliers recently recognized Dana Incorporated with its Diversity Equity and Inclusion (DEI) Award. 

The association presented the DEI Award to Dana at AAPEX in Las Vegas.

“We are honored to accept this prestigious award and thank MEMA Aftermarket Suppliers for recognizing Dana’s efforts in creating a diverse, equitable, and inclusive environment,” said Vanesa Badillo, Dana’s senior manager, talent development, who accepted the award on behalf of Dana. “At Dana, we continuously build upon our diverse strengths. Dana’s DEI strategy aims to cultivate a strong and inclusive culture where all our people have opportunities to thrive and reach their full potential.”

Roger McCollum to Serve as UAF Chairman

McCollum replaces outgoing chairman Bob Egan, who has transitioned to the role of chairman emeritus for the foundation.

Philips Work Light Earns Best New Tool for Repairs Award

The Philips Xperion 6000 UV Pillar work light received the award from the Import Vehicle Community at AAPEX in Las Vegas.

Right to Repair Triumphs in Maine Referendum

At press time, more than 80% of Maine voters had answered “yes” to Ballot Question 4.

Fenix Parts Completes Acquisition of Brothers Auto Parts

Brothers is a full-service automotive recycler servicing the Indianapolis market.

Other Posts

WIX Filters Announces Promotion Winners

The 2023 “Win with WIX” installer promotion took place from June 27 through Aug. 25.

Raybestos Launches Updated Website

The website is designed for easier navigation with updated content and an overall sleek new design.

CRP Marks 40 Years of Pentosin Fluids in North America

CRP Automotive will mark the anniversary with specialty signage and featured products at AAPEX in Las Vegas, slated for Oct. 31-Nov. 2.

Walker Products Donates to CAWA Leadership Scholarship

Walker Products recognizes the importance of investing in the next generation of automotive professionals.