FARMINGTON HILLS, Mich. – MAHLE Clevite Inc. has introduced its new “SMART PART(ner)” campaign, directed at all aftermarket partners. According to MAHLE, the new campaign highlights the added benefits technicians receive when selecting a MAHLE part, and the enhanced partnership established with distributors when they choose MAHLE Clevite. Added benefits include technical expertise, superior customer service and product training support.
The SMART PART(ner) campaign supports the complete MAHLE Clevite product offering – from gaskets, engine bearings and engine parts, to filters, turbochargers and the company’s new thermostat offering. Additionally, it places an emphasis on the MAHLE Clevite customer service programs, including product training, online catalog and technical bulletins.
“Technicians around the world already are confident when choosing MAHLE Clevite branded products, but they are looking more to us for product information, technical expertise and overall support,” said Ted Hughes, manager – marketing for MAHLE Clevite. “The SMART PART(ner) campaign creates a channel for us to focus more on what distributors need to do business and what technicians need to maximize time in the shop. This campaign is just another way MAHLE Clevite shows support for aftermarket partners in maintaining a profitable repair business.”
The SMART PART(ner) campaign officially launches at the 2013 AAPEX show and can be seen in print industry trade publications and e-newsletters. Additionally, MAHLE Clevite sales literature reflects the new campaign, placing more of a focus on the product and technical support received when purchasing a MAHLE Clevite product.
For more information about MAHLE Clevite Inc. and its North American Aftermarket activities, visit www.mahle-aftermarket.com.