MAHLE Clevite Introduces New 'Smart PART(ner)' Campaign

MAHLE Clevite Introduces New ‘Smart PART(ner)’ Campaign

The SMART PART(ner) campaign supports the complete MAHLE Clevite product offering – from gaskets, engine bearings and engine parts, to filters, turbochargers and the company’s new thermostat offering. Additionally, it places an emphasis on the MAHLE Clevite customer service programs, including product training, online catalog and technical bulletins.

 

FARMINGTON HILLS, Mich. – MAHLE Clevite Inc. has introduced its new “SMART PART(ner)” campaign, directed at all aftermarket partners. According to MAHLE, the new campaign highlights the added benefits technicians receive when selecting a MAHLE part, and the enhanced partnership established with distributors when they choose MAHLE Clevite. Added benefits include technical expertise, superior customer service and product training support.

The SMART PART(ner) campaign supports the complete MAHLE Clevite product offering – from gaskets, engine bearings and engine parts, to filters, turbochargers and the company’s new thermostat offering. Additionally, it places an emphasis on the MAHLE Clevite customer service programs, including product training, online catalog and technical bulletins.

“Technicians around the world already are confident when choosing MAHLE Clevite branded products, but they are looking more to us for product information, technical expertise and overall support,” said Ted Hughes, manager – marketing for MAHLE Clevite. “The SMART PART(ner) campaign creates a channel for us to focus more on what distributors need to do business and what technicians need to maximize time in the shop. This campaign is just another way MAHLE Clevite shows support for aftermarket partners in maintaining a profitable repair business.”

The SMART PART(ner) campaign officially launches at the 2013 AAPEX show and can be seen in print industry trade publications and e-newsletters. Additionally, MAHLE Clevite sales literature reflects the new campaign, placing more of a focus on the product and technical support received when purchasing a MAHLE Clevite product.

For more information about MAHLE Clevite Inc. and its North American Aftermarket activities, visit www.mahle-aftermarket.com.

You May Also Like

Schaeffler Launches Facebook Follower Promotion

Schaeffler is giving away a summer swag bag to celebrate reaching 10,000 followers.

Schaeffler Group USA announced the launch of its Schaeffler Fun-in-the Sun 10K Follower Facebook Giveaway. The promotion celebrates the latest milestone for the Schaeffler REPXPERT USA & CAN Facebook page: reaching 10,000 followers.

During the promotion, which continues through June 20, 2024, Schaeffler followers can earn a summer swag bundle filled with promotional items by liking the giveaway post, tagging three people in the comments and following the Facebook page, the company said.

Schaeffler Recognized as a GM 2023 Top Global Supplier

This is the fourth time Schaeffler has been honored with this award.

What’s Next For Aftermarket Distribution?

Despite ongoing consolidation, experts say there is still a viable future for independent distributors.

Schaeffler, ATSG Partner to Support Technical Education

Schaeffler will provide ATSG members with ongoing education and technical resources.

What the Future Holds for the Aftermarket at AAPEX 2024

Attending AAPEX provides automotive professionals with the latest insights and innovations from industry leaders.

Other Posts

Schaeffler Releases TorCon 6L80 Torque Converter

The LuK TorCon 6L80 is “the only all-new, never remanufactured torque converter available in the aftermarket,” Schaeffler said.

Advance Announces Merchandising Leadership Changes

Bruce Starnes, new executive vice president, chief merchant, takes over for the retiring Ken Bush.

LKQ Publishes Global Sustainability Report

LKQ’s reports efforts to drive sustainable success for customers, employees and local communities.

5 Minutes With: Matt Crumpton, NAPA

Crumpton is director of program development for Auto Care/AAA/Autotech at NAPA.