ALLENTOWN, Pa. – MAM Software has unveiled a new corporate identity and management structure as part of a global rebrand effort. Under this new identity, the company will merge with its sister company to create one unified brand, which the company says will more accurately reflect its position as a leading provider of business management software solutions.

With specific divisions serving the U.S. tire and auto parts aftermarkets, MAM Software Inc. will be headed by Patrick Maley as president.  
 
Maley joins the company from RedPrairie, where he occupied the role of vice president and general manager. He has 23 years of sales and management experience across a variety of industries. Maley joining existing members of staff, Bill Klepeiss and Brian Allibon, who will take new positions as president of the VAST division and president of the Autopart division, respectively.
 
The company says its refreshed brand identity, which will be rolled out over the coming weeks, underlines the company’s dedication to growing its operations in the U.S. and U.K. and centers around the proposition of "Driving Business Performance." The rebrand will include a new website that will communicate the business benefits of MAM’s solutions and encapsulate the group’s total offering, including applications for auto parts, tire, servicing and other vertical markets.
 
"We are delighted to unveil our new look to our customers," said Mike Jamieson, CEO of MAM Software Group. "This is an exciting time for MAM Software in North America. With our new logo and central proposition, we are making a bold statement about our leadership in helping companies achieve significant improvements in their business performance. Existing product names will be retained however, in order to preserve the solid reputation they have earned, and to help ensure their continued strong market position."