The news that Chicago-based Zalinsky Auto Parts has signed with the Aftermarket Auto Parts Alliance sent shockwaves through the automotive aftermarket.
It’s not just because owner Ray Zalinsky is the self-proclaimed “Auto Parts King,” and that the company sells pretty much anything that can be “screwed or glued onto that car or truck of yours.”
Zalinsky Auto Parts was one of the first suppliers in the industry to provide a guarantee stamped on every box.
“But more important is the guarantee that I make to the American worker,” Zalinsky says in his commercial. “I want your truck to help you get the job done. I want your cruiser to get out there safely so you can clean up the streets. And I want your kids to be safe when you take them for a ride.”
You can view his commercial below: