Meyle AG Introduces Redesigned Product Packaging

Meyle AG Introduces Redesigned Product Packaging

Meyle AG has introduced new product packaging for approximately 23,000 items.

HAMBURG, Germany – Meyle AG has introduced new product packaging for approximately 23,000 items.

Visual cues will clearly indicate whether the box contains a Meyle Original, Meyle PD or Meyle HD product. In addition to the standard Meyle part number, the shipping label now shows the new self-explanatory Meyle short number along with a QR code.

The new design includes several value-enhancing features, the company said.

Coded in intuitive icons, all product benefits are displayed outside of the box, allowing customers to see all key information of the purchased product at a glance. Also, the on-the-box product details now are available in French, Polish and Spanish, in addition to German, English and Russian.

All product boxes are latched with the corresponding Meyle Original, Meyle PD or Meyle HD seal and offer improved tactile properties, the company said. The QR code printed on the label links to the respective product page in the online catalog, where customers will find complementary information including product reference numbers, fitting instructions and flyers.

In addition to the Meyle reference, the redesigned labels also will show the new self-explanatory Meyle short number.

Meyle said it developed the short-number system to provide an additional product-identification option and facilitate communication on spare parts between the manufacturer, dealers and repair shops.

The new Meyle short number also can be used to place spare-part orders, as its architecture allows precise identification of any item in the Meyle range.

“As ‘Driver’s Best Friend,’ Meyle is synonymous with expertise, quality and service,” said André Sobottka, Meyle board member in charge of Sales, Marketing and Communications. “The revamped packaging design along with the Meyle short-number scheme are tangible results of our value proposition: They make it easier for our customers to identify, find and order Meyle parts, helping them to streamline their product-handling processes.”

 

 

You May Also Like

PRT Launches 22 New Complete Strut Assemblies

The complete strut assemblies provide coverage for 12 million vehicles in the North American market.

PRT

Performance Ride Technology (PRT) said it has launched 22 new complete strut assemblies providing coverage for 12 million vehicles in the North American market.

The strut assemblies are for popular models such as the Honda Civic, Jeep Cherokee and Toyota Highlander, in addition to brand-new applications such as the 2021 Subaru Forester, the 2021 Toyota Corolla and the 2021 Honda Accord Hybrid, among others.

PRT Showcasing Heavy-Duty Portfolio at HDAW ‘24

PRT Heavy Duty is exhibiting its full line of shocks and air springs for heavy-duty applications.

PRT HDAW 24
GB Remanufacturing Expands GDI Program

The additional part numbers cover more than 24 million vehicles in operation.

GB Reman
BendPak to Debut Eight-Armed Car Lift at NADA Expo

The Octa-Flex concept boasts triple-telescoping swing arms plus all-new integrated lift-assist arms.

BendPak Octa Flex
Niterra Launches MOD Performance Ignition Coils

The coils feature custom primary and secondary windings for increased output and performance.

Niterra mod performance ignition coils

Other Posts

AutoPartSource/Momentum USA Receives O’Reilly’s Sales & Service Award

This is the second year in a row that O’Reilly has honored AutoPartSource/Momentum USA with the award.

Momentum USA OReilly
WAI Adds 96 Part Numbers to Product Portfolio

The 100%-new part numbers cover more than 54 million vehicles in operation.

WAI
MAF and MAP Sensors

These small-but-mighty components play an outsized role in keeping fuel-injected engines running smoothly.

MAF and MAP Sensors
Valvoline Unveils Restore & Protect Full-Synthetic Motor Oil

Valvoline calls the latest addition to its portfolio “a paradigm shift in motor-oil performance [that] challenges traditional thinking about the category.”

Restore and Protect