Mighty Licenses First Master Distributor In Canada

Mighty Licenses First Master Distributor In Canada

The new Mighty partnership gives WD Co-Auto members access to additional revenue opportunities by expanding their ability to service automotive brands above and beyond their franchise brands.

NORCROSS, Ga. — Western Dealers Co-Auto (WD Co-Auto) was recently awarded an exclusive master license to distribute Mighty Auto Parts products throughout British Columbia, Alberta, Saskatchewan, Manitoba and the Yukon. Based in Edmonton, Alberta, WD Co-Auto is a buying group for 375 dealer members who collectively operate about 790 dealerships throughout Western Canada. The company was founded in 1981.
The new Mighty partnership gives WD Co-Auto members access to additional revenue opportunities by expanding their ability to service automotive brands above and beyond their franchise brands. Member dealers can now take advantage of Mighty’s full range of preventive maintenance products, including filtration, wipers, lighting products, batteries, brakes, belts, shop supplies and chemicals.
“Our company philosophy is ‘Together we’re better’ and that certainly applies to our new partnership with Mighty Auto Parts,” said Mike Reid, president of WD Co-Auto. “In addition to helping members meet their goals of expanding their service and parts business beyond franchise brands, dealers can also enjoy a significant competitive advantage because they’re purchasing products from their own company.”
WD Co-Auto’s mission is to work closely with its members to find ways to lower operating costs, share knowledge and expertise and buy as a group to achieve economies of scale. Key product categories currently distributed through WD Co-Auto include equipment, lubricants, fuel, paint and body supplies, fasteners, office supplies and marketing materials. The Mighty partnership adds a high-quality aftermarket parts program, giving customers more choices and helping dealer members expand beyond their primary brand to better service “all makes and all models.”
“Having a customer-focused company like WD Co-Auto as a partner brings exciting opportunities for both teams,” said Ken Voelker, president and CEO of Mighty Auto Parts. “WD Co-Auto adds a vibrant new product program that meets an array of important business needs for their dealer members. At the same time, Mighty takes yet another step in its international growth strategy of joining forces with established, local, successful business partners.”

You May Also Like

Less Is More With Cordless Work Lights

There are huge safety and efficiency benefits of LED lights for your professional automotive service and repair customers.

In the case of cordless lights, there is a lot more, starting with more light! The light comes from Light Emitting Diode, or LED, technology. When they were first invented, LEDs were a revolutionary development of electrical science, affecting virtually every aspect of our lives.

Now LED lights are everywhere, and we’re all familiar with them, even in our homes, but the automotive industry has reaped the benefits as much as, if not more than, any other industry. Just like a diode, LEDs allow current flow in only one direction. When current, or electron flow occurs, photons are released.

Crow-Burlingame Names Richard Webster VP of Company Stores

Advancement shows company’s commitment to fostering internal talent and promoting professional growth.

MEMA Aftermarket Suppliers’ BMC to Host Summer Meeting

The Brake Manufacturers Council meeting will be held on May 31, in Naples, Florida.

AACF Announces Inaugural AACF Humanitarian Award

Sponsored by NEXUS North America, award nominations will be accepted until Feb. 1, 2025.

Advance Auto Parts, Worldpac Wrap Up STX 2024

Nearly 3,400 registrants attended STX in Nashville’s Gaylord Opryland Resort & Convention Center.

Other Posts

HDA Truck Pride Recaps 2024 Annual Meeting

The HDA Truck Pride community celebrated a successful year, adding more than 130 new North American locations.

GPC Acquires Largest US NAPA Independent Store Owner

MPEC, founded in 1938 and based in Rockford, Illinois, has 181 locations across the Midwest.

Schaeffler Group USA Expands Product Portfolio

Seventy new parts have been added to the INA, LuK and Schaeffler Bearings portfolios in the first quarter of 2024.

ACC Provides Sneak Peek into Conference Speakers

Industry leaders will share their knowledge on trends, strategies and innovations in automotive communications.