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Minimizer Rebrands Distributor Training Program

Ever since High Bar Brands’ formation in January 2021, the company has made a concerted effort to educate the heavy-duty industry by continually highlighting its two iconic brands: Minimizer and Premier Manufacturing.

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Given Minimizer’s popular Minimizer U distributor training program, it’s no surprise that the platform is being rebranded as High Bar University, the company said.

“This is an excellent opportunity for High Bar Brands distributors to learn more about both Minimizer and Premier Manufacturing,” HBB Director of Marketing Steve Hansen said.

High Bar University reaches thousands of distributor salespeople every month. Each “class” comes in the form of an email, in which the contact clicks a video link to watch that month’s short video. Topics vary from product knowledge to industry issues to website resources.


“Our goal is to educate and train the people the sell our products,” Hansen said. “Distributor salespeople are our feet on the street, and this program allows us to reach thousands more a month than we would otherwise be able to.”

More than 5,000 are currently enrolled in the program, and its rewards include monthly gift cards and smart TVs, as well as an annual trip for two to Las Vegas.

“I would like to think they’d watch anyways, but I know the rewards help,” Hansen said. “Anything we can do to help our distributors sell Minimizer and Premier Manufacturing, that’s what we’ll do.”

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