Monroe Brakes Offers Trade Professionals Rewards Through 'Brake Event BENEFITS' Promotion

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Monroe Brakes Offers Trade Professionals Rewards Through ‘Brake Event BENEFITS’ Promotion

The Monroe Brakes "Brake Event BENEFITS" promotion will offer a $2 spiff for the sale of qualifying Monroe Brakes Total Solution and Severe Solution brake pad sets and a $1 spiff for each qualifying sale of Monroe Brakes ProSolution brake pad sets.

Counterman Staff
By Counterman Staff
Published:

MONROE, Mich. — Tenneco is offering the Monroe Brakes “Brake Event BENEFITS” promotion that awards trade professionals with up to a $500 prepaid card for the sale of qualifying Monroe Brakes products. From Aug. 1 through Sept. 30, 2014, the Monroe Brakes promotion will offer valuable rewards for the sales of qualifying Monroe ProSolution, Monroe Total Solution and Monroe Severe Solution brake pad sets.

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The Monroe Brakes “Brake Event BENEFITS” promotion will offer a $2 spiff for the sale of qualifying Monroe Brakes Total Solution and Severe Solution brake pad sets and a $1 spiff for each qualifying sale of Monroe Brakes ProSolution brake pad sets.

The Monroe Brakes brand offers Monroe Total Solution, Monroe ProSolution and Monroe Severe Solution brake products, an advanced portfolio of braking solutions designed to help distributors, jobbers and service providers increase their shares of the brake repair markets. The Monroe Brakes brand includes an exclusive approach – packaging brake pads with hardware, rubberized shims, wire wear sensors, sensory locking plates and installation lube for most applications – so no time is spent searching for related parts needed to complete the job.

Completed scorecards and copies of sales invoices for the Monroe Brakes “Brake Event BENEFITS” must be postmarked and mailed to Monroe Brakes promotional headquarters no later than Oct. 15, 2014.

Total award dollars are calculated from total program sales and delivered on one prepaid card at the end of the “Brake Event BENEFITS” program. A minimum of 25 brake pad sets must be sold to qualify. There is a maximum $500 redemption per participant.

To obtain program materials and a “Brake Events BENEFITS” scorecard or for additional information about the promotion, please contact your Monroe Brakes representative and/or parts provider.

Monroe Brakes products are backed by Tenneco’s exclusive Safe & Sound Guarantee 90-day consumer cash back offer. Details about this program are available at www.MonroeBrakes.com.

To learn more about the Monroe Brakes product line, simply contact your Monroe Brakes supplier or Tenneco sales representative or log on to www.MonroeBrakes.com. For the latest product coverage, use the brand’s comprehensive, user-friendly electronic catalog at www.MonroeBrakes.com.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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