‘New’ is a powerful word in racing, and it’s key on the PRI Trade Show exhibit floor, as first-time exhibitors unveil new speed secrets.
INDIANAPOLIS – New racing technology serves as the star attraction for tens of thousands of motorsports professionals who shop the PRI Trade Show every year. More than 100 new exhibitors will make their debut at PRI 2014, which features displays of new racing products from more than 1,100 companies. It is the world’s largest gathering of motorsports professionals, and widely recognized as the annual epicenter of new racing technology.

“New companies have always been a key value of going to the Performance Racing Industry Trade Show because they can surprise you with new racing technology that you never knew existed,” said John Kilroy, producer of the PRI Trade Show. “Every 10-by-10-foot booth is important. Some of those small, first-time exhibitors from years ago have grown into some of the biggest brand names in auto racing.”
The 27th Annual PRI Trade Show takes place Thursday, Friday and Saturday, Dec. 11-13 at the Indiana Convention Center in Indianapolis. The Show features exhibits in 3,300 booths – a total of 330,000 square feet of displays of new racing products, services, machining equipment and motorsports engineering solutions.
In addition to the PRI Trade Show, the week’s schedule includes more than 35 conferences, seminars and social gatherings in what has become known as Race Industry Week.
“If you’re in the business of auto racing, this is your trade show!” said Kilroy. “The new racing products on display serve as the star attraction. However, from the networking opportunities to the educational sessions, this is a week of extraordinary value for any motorsports professional.”
Members of the racing industry can register online at www.pri2014.com/attendeereg.