MPA Launches Warranty-Reduction Program

MPA Launches Warranty-Reduction Program

Designated “Call Before You Return,” the program features a tested and proven method of reducing returns for MPA’s Pure-Energy and Quality-Built new and remanufactured starters and alternators by borrowing some of the best practices from other industries and developing them into a preventive returns procedure specifically for the aftermarket, MPA says.

Call before you return Starter Ring Call before you return Alternator

TORRANCE, Calif. — To help alleviate the automotive aftermarket’s incessant, pervasive and burgeoning returns problem, Motorcar Parts of America (MPA) has launched a new warranty-reduction program for starters and alternators, the company said.

Designated “Call Before You Return,” the program features a tested and proven method of reducing returns for MPA’s Pure-Energy and Quality-Built new and remanufactured starters and alternators by borrowing some of the best practices from other industries and developing them into a preventive returns procedure specifically for the aftermarket, MPA says.

“Misdiagnosis is common with the installation of starters and alternators even though the units are good,” says Rick Mochulsky, MPA’s senior vice president of sales. “There are literally a multitude of tricky faults that may occur that have nothing to do with the integrity of the starters or alternators. With starters, the problem can range from a bad battery to poor wiring connections. With alternators, the problem can range from a defect in the control module to a slipping drive belt.”

In order to prevent technicians from returning good units, which wastes their time and their customers’ time, MPA attaches prominent red “Call Before You Return” tags that have to be removed before installation can proceed. If a starter or alternator appears not to be working, customers are instructed to call a dedicated, toll-free tech line rather than return the part to the reseller. The tech line is manned seven days a week by ASE certified technicians.

“By making a simple phone call, our ASE experts can quickly guide technicians through the system diagnosis processes and pinpoint the cause of the issue so that they can wrap up a job and move on to the next,” says Mochulsky. “Additionally, our staff can assist with installation questions, verify application information, supply cross references and answer vehicle specific issues.”

Selwyn Joffe, MPA chairman, [resident and chief executive officer, thinks the program could start a trend in the aftermarket because it addresses the problem proactively. “The best way to reduce returns — that siphon profitability from the entire distribution chain and, worse, destroy consumer confidence — is to prevent them in the first place. From a shop’s most practical point of view, why tie up a service bay waiting on another part when you already have a good part in hand?”

Joffe adds, “Our ‘Call Before You Return’ program has been field tested and test marketed proving that intended repairs can be completed successfully rather than getting entangled in the time-consuming web of return logistics and the hassle of handling and servicing unnecessary warranties.”

You May Also Like

Less Is More With Cordless Work Lights

There are huge safety and efficiency benefits of LED lights for your professional automotive service and repair customers.

In the case of cordless lights, there is a lot more, starting with more light! The light comes from Light Emitting Diode, or LED, technology. When they were first invented, LEDs were a revolutionary development of electrical science, affecting virtually every aspect of our lives.

Now LED lights are everywhere, and we’re all familiar with them, even in our homes, but the automotive industry has reaped the benefits as much as, if not more than, any other industry. Just like a diode, LEDs allow current flow in only one direction. When current, or electron flow occurs, photons are released.

Crow-Burlingame Names Richard Webster VP of Company Stores

Advancement shows company’s commitment to fostering internal talent and promoting professional growth.

MEMA Aftermarket Suppliers’ BMC to Host Summer Meeting

The Brake Manufacturers Council meeting will be held on May 31, in Naples, Florida.

AACF Announces Inaugural AACF Humanitarian Award

Sponsored by NEXUS North America, award nominations will be accepted until Feb. 1, 2025.

Advance Auto Parts, Worldpac Wrap Up STX 2024

Nearly 3,400 registrants attended STX in Nashville’s Gaylord Opryland Resort & Convention Center.

Other Posts

HDA Truck Pride Recaps 2024 Annual Meeting

The HDA Truck Pride community celebrated a successful year, adding more than 130 new North American locations.

GPC Acquires Largest US NAPA Independent Store Owner

MPEC, founded in 1938 and based in Rockford, Illinois, has 181 locations across the Midwest.

Schaeffler Group USA Expands Product Portfolio

Seventy new parts have been added to the INA, LuK and Schaeffler Bearings portfolios in the first quarter of 2024.

ACC Provides Sneak Peek into Conference Speakers

Industry leaders will share their knowledge on trends, strategies and innovations in automotive communications.