Multi Parts Supply Donates $25,000 Scholarship To GAAS Scholarship Fund

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Multi Parts Supply Donates $25,000 Scholarship To GAAS Scholarship Fund

Counterman Staff
By Counterman Staff
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A ceremonial check presentation will take place Monday, Nov. 4 at the 2013 AAPEX Show at the Sands Expo and Convention Center in Las Vegas, Nev. Accepting the check will be Mort Schwartz, Automotive Hall of Fame member and GAAS founder, and Pete Kornafel, chairman of the GAAS Scholarship Selection Committee.

 

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RESEARCH TRIANGLE PARK, N.C. – Multi Parts Supply (MPS), a developer and manufacturer of aftermarket auto parts for full line manufacturers and their leading global brands, announced it is making a $25,000 scholarship donation to the Global Automotive Aftermarket Symposium (GAAS). The donation commemorates MPS’ 25th anniversary, which the company celebrates this year.

“For 25 years, our mindset has remained always create opportunity for our customers and our employees,” MPS President Brian S. Cohn said. “Our company has now reached a point where we can make an impact industry wide. Helping future generations find their own unique opportunity in and on behalf of our industry is both meaningful and necessary.” To date, the MPS $25,000 scholarship donation is the largest single pledge made by a privately held company to the GAAS scholarship fund.

A ceremonial check presentation will take place, Monday, Nov. 4, at the 2013 AAPEX Show at the Sands Expo and Convention Center in Las Vegas, Nev. Accepting the check will be Mort Schwartz, Automotive Hall of Fame member and GAAS founder, and Pete Kornafel, chairman of the GAAS Scholarship Selection Committee.

MPS Chairman Barry Cohn said, “It’s personally very special to also have Mort on hand to receive the donation. It was Mort’s passion for the GAAS Scholarship fund that first motivated MPS to think seriously about becoming a donor.”

“We congratulate MPS on its 25th year in the aftermarket and are very pleased Brian and his organization are marking the anniversary in this way,” Kornafel said. “This pledge from MPS further enhances the value offered by the GAAS scholarship program to students interested in automotive aftermarket careers.”

Additional scholarship funding comes from industry contributions from individuals, companies and foundations. Contributions can be made to the GAAS Scholarship Fund, c/o Susan Medick at AAIA, at 301-654-6664, or[email protected].

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Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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