GERMANTOWN, Tenn. — The Automotive Distribution Network has signed Mayoreo Automotriz Franco S.A. de C.V. (MAFRA) to the group’s Parts Plus Mexico program, according to Mike Lambert, Network president.
“Coming off the heels of announcing last week’s addition of Grupo Esquivel Autopartes S.A. de C.V. to help kick off the Parts Plus Mexico program, we’re pleased that MAFRA will now be flying the Parts Plus banner in Mexico,” Lambert said. “Formerly a successful member of our CMB division, MAFRA is yet another example of a business continuing to grow and expand under the Network umbrella.”
Based in Tijuana, Baja California, Mexico, MAFRA is a third-generation business serving the traditional three-step market throughout the area.
Owned and operated by brothers Jose Manuel Franco, president, and Ricardo Franco, vice president of operations, MAFRA will utilize the Parts Plus Mexico program to more effectively compete with big-box retailers and other program groups entering the country, according to a Network press release.
“It was important for us to partner an established U.S. brand that offers a complete program tailored to our market, with expertise in marketing and technology,” said Jose Manuel Franco. “The Parts Plus promotional and IT programs, combined with better buying power, will help our company compete that much more effectively.”